Allegories & Messaging

Are you creating videos for your company to stay relevant? It’s difficult to get the attention you want when everyone else is doing the same thing.

Consider using an allegory. An allegory is a small symbol that makes a big statement.

Here’s an example:

Let’s assume you are a Fitness Instructor trying to post videos to convey to your clients and prospects that results won’t happen by sitting on their tushes eating brownies. Using an allegory that compares your message to how hard a caterpillar needs to work to become a butterfly will drastically improve your video. The moral of your marketing message is that to change, you must put in the effort.

Using an allegory will improve your message, help your brand to stand out in the noisy marketplace, and leave a lasting impression.

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