Category
Branding, Digital, Marketing Consulting, Print, Social
About This Project

Less Politics. More Action.

 

Amy Blank is a life-long Marylander and advocate whose resume includes hands-on work on several historic campaigns, such as Obama for President, Mikulski for Senate, and Marriage Equality. Our mission was to define and develop a political brand message that would resonate with Marylanders. As an unknown household name in the race, Amy needed a brand that would portray her as the fierce new candidate full of fresh ideas and energy — in other words, a “Blank” slate. This concept, a play on her last name, evolved to highlight Amy’s aversion to the repetitive political stagnation that occurs when constituents do not trust their representatives and her insistence on less talk and more action in Annapolis.