When two old friends get together after not seeing each other for a long time, you don’t always expect a client-relationship to evolve — but that’s what happened! Newly self-employed, Dan wanted Susi’s input on everything from his company name to how best to introduce his products to his target audience. Although he thought he was on the right track, Susi saw the potential for much more. First, it was essential to abandon his Gmail address; Dan wasn’t working for Google; Dan worked for himself. Next, he needed a brand to visually communicate his unique identity and collateral to showcase the variety of products he offers. The result of our work: an energized Dan with the right marketing to approach his core customer base.