Branding, Digital, Marketing Consulting, Social
About This Project

If we say the words “real estate agent,” a very specific image and messaging comes to mind. That’s why Nechelle reached out to us, to overcome being a realtor in a sea of look-a-likes. We admit it, the task was not easy. Yet, breaking the mold and piecing together a strategy that would defy industry standards was one of our most gratifying assignments. We introduced Nechelle’s very own avatar, the flagship visual of her brand that instantly became a fan-favorite amongst her clients, and an object of desire among her colleagues. We call that “turning obstacles into marketing assets.”