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Branding, Digital, Marketing Consulting, Social
About This Project

Standing With You. Standing For You.


Personal branding involves authentically getting to know what makes the client stand out in their industry. Small law firms, in particular, have a unique problem; there are many attorneys, and most of the brands look the same. Yet, the brand is vital because it tells their unique story. For attorneys, the brand message lies somewhere between their education and the legal skills they’ve curated to their area of passion, and how they go about resolving clients’ issues.

Getting to know Joel Segall, his colorful, warmhearted personality along with his sense of compassion for others, his commitment to being a Best Interest Attorney for minor children, and his tenure on the Board of the Baltimore Humane Society, made our path clear. And we believe his tagline says it all: Standing with you. Standing for you.