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Branding, Digital, Social
About This Project

In 1961, Louis Posey Gibbons perfected The Original Cheesecake recipe while baking cheesecakes for her children from her Baltimore home. Then, she brought her love of cheesecakes to work at Love’s Restaurant in downtown Baltimore, where her unique and creamy cheesecake became a favorite of the owners and her co-workers. It wasn’t long before the restaurant started serving “Original Mrs. Posé cheesecakes” for customers; a Baltimore tradition was born.