Growth Partnership

Sheldon & Sons

From the very first spark of an idea, building Sheldon & Sons Painting into a standout Maryland brand meant starting truly from zero—and it all began with Angus. Here’s how we turned a friendly bulldog into the face of a thriving residential and commercial painting business.

We immersed ourselves in what makes Sheldon & Sons unique—professional integrity, family roots, and a dash of good‑humored grit. Angus, the owners dog, embodied all of it. Partnering with a local photographer, we spent the afternoon capturing Angus as the future mascot of the company. The session produced a library of expressive shots—Angus at attention, mid‑lick, and ready to roll up his sleeves for your next painting project.

Since

1999

Project Type

Strategy • Consulting • Branding • Collateral • Social

Brand Fonts

Poppins

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Aa

Nexa

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Brand Colors

#00A461 #0067B2 #F1F1F1

The Solution

Powerfully Recognizable

We don’t just build brands. We build legacies—sometimes with four legs.

Angus’s iconic scowl set the tone for a visual identity that’s as memorable as it is trustworthy. We took his warm browns and layered them into a refined palette of deep blues and greens, pairing his silhouette with crisp, modern typography and clean design. Angus became the face of the brand. His portrait welcomed website visitors, starred in Facebook and Instagram tips, and turned vehicle wraps and yard signs into unmistakable brand beacons across the region - every touch-point reinforced a single, cohesive brand message: “Get Ready to Be Impressed.”

Today, Sheldon & Sons is not just another painting contractor in the neighborhood they are a recognized and trusted brand. Angus became more than a mascot. He became a mark of professionalism, consistency, and friendly grit.

Afterall -- the best brands don’t just show up. They stick around—long after the paint dries.

Aizaz UI Hassan

Web Developer & Graphic Designer

Aizaz has been the driving force behind Silesky’s web development for over five years. As both a graphic designer and UI/UX Web developer, he brings a rare blend of technical precision and creative clarity to every project.

What sets Aizaz apart is his ability to understand and interpret the assignment—no hand-holding required immediately. His ease, professionalism, and sharp instincts make him an invaluable team member, especially when tight deadlines and expectations are high.

Nimble, detail-oriented, and endlessly inventive, Aizaz crafts clean, modern websites that balance beauty with performance. From intuitive user flows to responsive layouts, his work consistently delivers digital experiences that stand the test of time and scale as our clients grow.

With every build, he ensures the design not only looks good, but it also works hard and is easy to navigate.

Sue Hilger, MBA

Chief Growth Strategist

As a strategic growth leader at Silesky Marketing, Sue plays a pivotal role in expanding the agency’s network of clients while nurturing long-standing partnerships built on trust, collaboration, and measurable success. She works closely with organizations to help them not only meet—but exceed—their business goals through smart, scalable marketing strategies.

With an MBA and a deep understanding of both B2B and B2C dynamics, Sue bridges the gap between high-level planning and hands-on execution. She guides clients through Silesky’s comprehensive process—starting with in-depth strategy sessions and needs assessments, and continuing through every phase of implementation, from branding and messaging to digital advertising and campaign rollout.

Sue’s focus is on lasting impact. Many of Silesky’s client relationships span decades—a testament to the agency’s seamless integration, strategic insight, and ability to deliver results. Sue ensures every engagement is not just a project, but a true partnership.

Mya Stengel

Content Developer & Video Editor

Mya brings a storyteller’s heart and a screenwriter’s eye to everything she touches. With a background in Hollywood script-writing—particularly in the horror genre—she knows how to hook an audience, build intrigue, and land the message with impact.

A lifelong book lover turned brand storyteller, Mya has a natural talent for capturing a client’s voice and uncovering the heart of their narrative. Whether she’s writing SEO-driven blog content or editing a video reel or crafting the silent videos for our clients website hero images, she zeroes in on what makes each brand unique—and brings it to life with clarity and emotion.

From plot twists to punchlines, blogs to behind-the-scenes edits, Mya’s work helps clients connect, engage, and tell their story in a way that sticks.

Ashelin Walker

Digital Marketing Strategist

Ashelin is a digital marketing strategist with a rare blend of technical savvy and creative intuition. At Silesky Marketing, she plays a pivotal role in turning strategy into ROI—leveraging every tool in her arsenal to generate leads, nurture engagement, and elevate brand visibility across multiple channels.

She designs and builds high-converting landing pages, develops and launches email marketing campaigns, manages CRM platforms, and creates compelling, on-brand video content for social media. From mapping out the customer journey to executing on every touch-point, Ashelin ensures each campaign is cohesive, consistent, and built for conversion.

What sets Ashelin apart? We believe it’s her ability to seamlessly integrate SEO and digital marketing into our clients’ broader business objectives—ensuring the strategy is at the forefront and the tactic is both brand-aligned and performance-driven. Whether she’s optimizing a website, adding tags to track activity, or fine-tuning her keyword strategy, her work helps our clients show up where it counts – every time.

Susi Silesky

Founder & Brand Architect

As the founder of Silesky Marketing, I bring over 30 years of brand strategy and marketing experience to the table—working with clients that range from ambitious startups to global giants, nonprofits to retail powerhouses.

Susi’s passion lies in helping business owners clarify their message, elevate their brand, and drive measurable results through smart, strategic marketing.

What sets her apart? She genuinely understands entrepreneurs. Susi built a career on not just delivering campaigns—but connecting with the people behind them. That combination of empathy and expertise is what makes our work effective, thoughtful, and tailored to each client’s goals.

Susi has had the pleasure of leading successful marketing efforts across industries—from B2B to B2C, healthcare to legal, real estate to pharma. She’s fluent in French, conversational in Spanish, and always ready to translate complex ideas into clear, compelling brand stories.