Certified CIO entered 2025 with 25 years of operational experience and almost no local search presence to account for it. Their website hadn’t kept pace with the company they’d become, their analytics were capturing nothing useful, and three regional competitors occupied the digital territory Certified CIO had left open.
Silesky Marketing rebuilt their brand, launched a new site in April 2025, and deployed a local SEO strategy tied directly to the terms their prospects were already typing. Nine months later, Certified CIO holds the #1 position across six core IT service keywords in the local pack and has pushed every tracked competitor past position 51 in local results.
#1
Local pack ranking across
6 major industry segments.
#2
Average local map rank for all
'IT Support' businesses.
5:28
Average session duration
(January 2026)
92%
Annual Increase in Organic Local Search Traffic
When business prospects were searching for keywords related to the IT industry in their local area Certified CIO wasn’t in the results.
That absence stood in sharp contrast to 25 years of client work built on referrals, direct relationships, and a reputation that traveled by word of mouth. Growth driven by referrals works until the market expects to find you before calling you, and for managed IT providers operating in an environment where digital discovery has become the first step in every vendor evaluation, that shift has fully arrived by 2024.
The company’s website predated a major rebrand, leaving prospects with no clear picture of what Certified CIO had built over two and a half decades, and the analytics gave the team almost nothing to act on. Across every search term that reflected real purchase intent in their market, three regional competitors occupied positions that Certified CIO had left available.
Silesky Marketing transformed Certified CIO's digital presence by repositioning the company around its greatest competitive advantage: 25 years of experience in managed IT.
The team executed a complete rebrand that elevated the company's credibility and differentiated it from newer competitors, then launched a search-optimized website designed to attract and convert high-intent prospects. Industry-specific messaging and service structures were intentionally built into the site, creating a foundation that aligned with the company's most valuable markets and long-term growth goals
To establish local authority, Silesky implemented a comprehensive SEO strategy that strengthened both organic rankings and map pack visibility. The team targeted high-intent local search terms, optimized the company's Google Business Profile, and developed a content program that responded quickly to cybersecurity and compliance developments affecting its target industries.
By consistently publishing timely, relevant insights, Certified CIO became a trusted resource for organizations seeking guidance on emerging technology and security challenges.The combined strategy repositioned Certified CIO from a company with limited local search visibility to a dominant presence in its market. The brand earned top placement across its most important service categories, significantly increased qualified local traffic, and generated deeper engagement from prospective clients. Most importantly, Certified CIO surpassed established competitors across its target keywords, creating a sustainable digital advantage that continues to strengthen its authority and market leadership.
The rebrand gave Certified CIO more than a visual update. Silesky built the updated identity around a 25th anniversary that grounded the repositioning in something no competitor could replicate. A firm marking a quarter century in managed IT enters a sales conversation differently than a startup, and the rebrand made that distinction visible in every asset clients would see.
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Silesky's strategy combined local SEO, timely content marketing, and paid campaigns to establish Certified CIO as a trusted authority in its market. The SEO program targeted high-intent, geographically specific keywords designed to reach prospects already evaluating vendors, while Google Business Profile optimization strengthened map pack visibility and created a second channel for local discovery. At the same time, Silesky implemented a proactive content strategy, publishing cybersecurity and compliance articles aligned with emerging news events, regulatory updates, and industry deadlines so
Certified CIO had authoritative resources available before competitors. These timely publications generated recurring relevance signals that reinforced local search authority over time. Paid campaigns complemented these efforts by maintaining visibility while organic rankings matured, with LinkedIn advertising specifically targeting decision-makers in small and midsize businesses, healthcare organizations, and construction firms—the individuals responsible for both vendor selection and budget approval.
Within the local pack, where Google surfaces map results for nearby service providers, Certified CIO ranked #1 for six core IT service keywords: Emergency IT support in Pennsylvania, Local IT support services, Local managed service provider, Managed IT services near me, Outsourced IT support near me, CCIO services for small business.
After the April 2025 launch, the site averaged approximately 60 new local visitors per month. January 2026 marked a particularly strong month, when 540 unique local visitors arrived with an average session duration of 5 minutes and 28 seconds. At that session length, visitors were reading service descriptions and evaluating fit, not landing and leaving. By 2026, every tracked competitor had dropped to position 51 or below across the full keyword set. Certified CIO had displaced all three across every tracked term.
Kiki started her career wanting to change the world through policy, then discovered that a well-built website could be just as powerful. That pivot led her through event marketing, federal communications, and sponsored content for some of the world’s most recognizable brands. She came out the other side a marketing utility player, skilled across strategy, design, development, and copywriting, allowing her to support client campaigns from the front and behind the scenes.
At Silesky, she’s the connective tissue, keeping projects moving, clients informed, and the team empowered to focus on what they do best. What sets Kiki apart is her ability to move fluidly between the operational and the creative without losing momentum in either direction. Whether she’s architecting a workflow, shaping a campaign, or jumping in on a deliverable, she brings the kind of range that elevates every project and strengthens the team around her.
A systems thinker with a creative soul, Kiki brings order to complexity and a genuine investment in seeing the work land the way it should.
Aizaz has been the driving force behind Silesky’s web development for over five years. As both a graphic designer and UI/UX developer, he brings a rare mix of technical precision and creative clarity to every project.
What sets Aizaz apart is his ability to understand and interpret the assignment—no extra hand-holding, just sharp instincts and calm professionalism. When timelines are tight and expectations are high, Aizaz is the teammate you want in your corner.
Creative and detail-oriented, Aizaz builds clean, modern websites that marry style with substance. From intuitive flows to scalable layouts, his work consistently delivers digital experiences that perform as well as they look.
With every project, Aizaz ensures the design feels effortless for users and does the heavy lifting for the brand.
As Chief Growth Strategist at Silesky Marketing, Sue plays a key role in expanding the agency’s client base while cultivating long-term partnerships grounded in trust, collaboration, and measurable success. She works closely with organizations to help them meet their business goals—and then go beyond them—through smart, scalable marketing strategies.
With an MBA and deep expertise in both B2B and B2C environments, Sue bridges the gap between strategic planning and hands-on execution. She guides clients through Silesky’s end-to-end process, beginning with in-depth discovery and needs assessments and continuing through branding, messaging, digital advertising, and campaign rollout.
Sue is focused on long-term impact. Many of Silesky’s client relationships span decades, which speaks to her ability to integrate seamlessly, think strategically, and consistently deliver results. For Sue, every engagement is more than a project—it’s a partnership.
Mya brings the heart of a storyteller and the precision of a screenwriter to every project. With a background in Hollywood scriptwriting—particularly in the horror genre—she understands how to build intrigue, capture attention, and deliver a message that lands with impact.
A lifelong book lover turned brand storyteller, Mya has a gift for finding each client’s voice and shaping it into something authentic and memorable. Whether she’s writing SEO-driven blog content, editing silent video loops, or cutting together a punchy hero reel, she focuses on what makes a brand distinct and brings it to life with clarity and emotion.
From blog posts to behind-the-scenes edits, plot twists to punchlines, Mya’s work helps brands connect more deeply and tell stories that resonate.
Ashelin is a digital marketing strategist who blends technical know-how with creative insight. At Silesky Marketing, she turns strategy into results—helping clients attract the right leads, connect with their audience, and strengthen their online presence.
She designs high-converting landing pages, launches targeted email campaigns, manages CRM platforms, and creates on-brand video content that performs. From big-picture planning to the freckles of a campaign, Ashelin brings cohesion to the chaos and keeps every piece pulling in the right direction.
What sets Ashelin apart is how seamlessly she connects the tactical to the strategic. She doesn’t just check boxes—she makes sure every effort ladders up to a larger goal. Her work helps clients show up in the right places, with the right message, at the right time.
As the founder of Silesky Marketing, Susi brings more than 30 years of brand strategy and marketing expertise to the table. Her experience spans ambitious startups, global enterprises, nonprofits, and household-name retailers.
Susi is most energized when she’s helping business owners find their voice, shape their story, and build a brand that reflects their vision and gets the results they deserve.
What sets her apart is her deep understanding of entrepreneurs. She’s built a career not just on strong campaigns, but on building genuine relationships. That blend of empathy and expertise is what makes her work both effective and meaningful.
Susi has led successful marketing initiatives across industries—from healthcare and legal to real estate, B2B tech, and pharma. She’s fluent in French, conversational in Spanish, and skilled at translating complex ideas into clear, compelling brand stories.
