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Content is a Necessary Evil

Content is a necessary evil for business in any industry and the benefits are vast. Internally and externally, content can provide value for your business.

The definition of content marketing is clear:

“…a strategic marketing approach focused on creating and distributing valuablerelevant, and consistent content to attract and retain a clearlydefined audience — and, ultimately, to drive profitable customer action.”

Five reasons content is a necessary evil:

  1. It helps to improve SEO (search engine optimization).
  2. Establishes your brand.
  3. Can increase market share.
  4. Drives web views.
  5. Helps build brand authority.

Content is important not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal and your customers expect you to deliver original and engaging content.

It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in it.

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