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10 Marketing Statistics to Know in 2023

In today’s fast-paced world, staying informed about the latest trends and statistics is crucial for success. Whether you’re a seasoned marketer or just starting in the field, understanding the numbers behind consumer behavior and industry trends can help you make informed decisions and develop more effective strategies. Here are ten important statistics you need to know in 2023. 10 Marketing Statistics to Know in 2023 Content Marketing’s ROI: Content marketing generates three times more leads than traditional methods, and it costs 62% less. (Source: Content Marketing Institute) Video Content Domination: By 2023, researchers estimate that 82% of all consumer internet traffic will come from video content. (Source: Cisco) Mobile Marketing Impact: Mobile devices are responsible for 58% of all organic search engine visits. Ensuring your strategies are mobile-friendly is essential. (Source: BrightEdge) Voice Search Growth: 55% of all households in the United States are expected to have a smart speaker by 2022. This highlights the importance of optimizing for voice search. (Source: OC&C Strategy Consultants) Social Media Usage: Approximately 54% of social media users use these platforms to research products before making a purchase decision. (Source: GlobalWebIndex) Email Marketing Effectiveness: Email has an average ROI of $42 for every $1 spent, making it one of the most cost-effective channels. (Source: DMA) Influencer Marketing Impact: 63% of consumers trust influencers more than brands when making purchasing decisions. (Source: Edelman) Data Privacy Concerns: 81% of consumers worry about how their data is being used, emphasizing the importance of transparent data practices. (Source: TrustArc) AI: 80% of marketing executives believe AI improves productivity and allows for more personalized customer experiences. (Source: Salesforce) Sustainability Matters: 68% of consumers say they want companies to make it easier for them to be environmentally friendly in their purchase decisions. (Source: IBM) These ten statistics for 2023 underscore the importance of staying informed and adapting to industry trends. Content marketing, video content, mobile optimization, and AI are all critical areas for marketers to focus on. For example, voice search, influencer marketing, and email also offer significant opportunities. Additionally, data privacy and sustainability are becoming increasingly important factors in consumer decision-making. By incorporating these insights into your strategy, you can better connect with your audience and drive success in the ever-evolving world of marketing. Get started today and contact Silesky Marketing for all of your marketing and branding needs.

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Marketing & Branding Build Credibility

In today’s competitive business landscape, establishing credibility is crucial for the success and growth of any company. Credibility not only helps in gaining the trust of customers but also sets a foundation for long-term relationships and brand loyalty. One powerful way to enhance credibility is through effective branding and marketing strategies. Consistency Breeds Trust Branding involves creating a consistent visual identity, including logos, color schemes, and design elements, that represents your company’s values and mission. When customers see this consistency across your marketing materials, website, social media profiles, and products or services, it instills a sense of trust and reliability. It sends the message that your business is well-established, organized, and committed to delivering on its promises. Clear Brand Messaging Effective branding goes beyond aesthetics; it encompasses your brand’s voice, mission, and values. A well-defined brand message communicates to customers who you are, what you stand for, and what they can expect from your products or services. Furthermore, when your marketing efforts consistently convey this message, it builds credibility by showing that you have a clear purpose and are genuinely invested in meeting your customers’ needs. Quality Assurance Through branding and marketing, you can emphasize the quality and excellence of your products or services. Customer testimonials, case studies, and product demonstrations showcase the positive experiences of previous customers, and demonstrate that your offerings are reliable and of high quality. This transparency and social proof contribute to your credibility. Professionalism and Reliability A polished and professional brand image, reflected in your marketing materials, can make a significant impact on how potential clients or customers perceive your business. A well-designed website, attention to detail in your marketing content, and professional visuals all signal that you take your business seriously. This professionalism breeds trust and credibility. Thought Leadership and Expertise Content marketing plays a vital role in establishing your company as a thought leader and industry expert. By consistently creating and sharing valuable content, you position your brand as knowledgeable and trustworthy. Customers are more likely to trust a company that demonstrates expertise in its field. Responsive and Engaging Customer Service Effective marketing strategies extend beyond the initial sale. Maintaining open communication with customers demonstrates your commitment to their satisfaction. Responsiveness and engagement contribute to your reputation for excellent customer service and reliability. Social Media Presence A strong social media presence is a valuable tool for building credibility. Regularly posting relevant content, responding to comments and inquiries, and engaging with your audience demonstrates your transparency and commitment to customer interaction. This active presence bolsters trust and authenticity. Reputation Management Moveover, branding and marketing also enable you to manage your online reputation effectively. You can address negative reviews and feedback, demonstrating your willingness to resolve issues and improve. This proactive approach to reputation management shows your dedication to maintaining credibility. Credibility is a currency that can greatly impact your company’s success. By investing in branding and marketing strategies that convey consistency, clear messaging, professionalism, and expertise, you can build trust and loyalty among your target audience. In a world where consumers have endless choices, credibility sets your business apart and fosters lasting relationships with customers. Embrace branding and marketing as powerful tools to boost your company’s credibility and pave the way for long-term success. Get started today and contact Silesky Marketing for all of your marketing and branding needs.

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How to Repurpose Old Content

If you want to get more use out of the content you create, repurposing old content might be a good idea. Repurposing old content helps you get your information out better. But don’t be fooled; you shouldn’t just copy and paste your old blogs and posts. Instead, tweak the content to fit each marketing channel appropriately you post it. Here are some tips for repurposing old content the right way. Repurposing for Value Repurpose Relevant Content When choosing old content to repurpose, you want to ensure it is relevant and not random. For instance, take your most popular blog posts and make eye-catching social media posts from them. So, make sure you put a link to your blog in the caption so your followers can be redirected back to your blog post. Doing this an excellent way to freshen up an old post and make it new and exciting. The same can be done with posts as well. Take your old social media posts and tweak them slightly, with different wording and post them again. Again, this is an excellent way to keep your popular content circulating. Create Video Content from Written Content Taking content from a blog post and creating a video about it can be an excellent way to repurpose old content. This can be done with various topics, including clothing, product reviews, etc. For example, if you write about a specific piece of clothing, make a video showing the item and what it looks like while wearing it. In fact, you can even do this with cooking blogs. If you write tasty recipes, consider making a video of one of your favorites or most popular. Video is at the height of popularity these days. Most consumers want to see videos from their favorite brands and influencers. Thus, repurposing old content can be fun and easy. You can turn old posts into new and exciting content for your customers and followers in various ways. If it is done correctly, repurposing old content is beneficial to brands because you are circulating your content. Follow these tips, and you will be happy you did!

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Blogging Affects Your Marketing Strategy

  Blogging is a very important part of any marketing strategy. Blogging ensures that new information is consistently delivered to your readers to keep them engaged. This is the area of your site that is likely to build your brand’s audience and increase traffic. Blogging affects your marketing strategy is a positive way by letting your readers know up-to-date information about your business.   The Benefits of Blogging Creating and maintaining a blog increases your SEO and helps to improve your search results. Blogging also drives website traffic and promotes your products and services. It is important to stay consistent with blogging so that new information is always available, and SEO is always updated. The more readers follow your blog, the more likely it is that new customers will follow you. Good blogging content for business could be anything from informing readers about the work you do, or interesting informative blogs about various topics related to your business.   Blogging Affects Your Marketing Strategy in Key Areas Blogging is essential for business because you can advertise your company while sharing content that is meaningful and interesting to your readers. Statistically, 80% of businesses prefer to use blogging in their marketing strategy because it is more personal and a good way for readers to follow your business. This helps build trust and loyalty for the company’s readers as well.   When it comes to your marketing strategy, blogging should not be overlooked. It is an excellent way to increase traffic to your website, grow your audience, and gain new prospects for your business. Staying consistent with blogging content improves SEO and increases visibility in searches. Businesses that blog often, have higher traffic than blogs that do not. Blogging affects your marketing strategy in many ways, all of which are positive. It is beneficial to any business to create and maintain a blog. Bottom line is, to attract new traffic or readers to your site you need to invest the time and energy in blogging and optimizing your site for search engines.

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Content is a Necessary Evil

Content is a necessary evil for business in any industry and the benefits are vast. Internally and externally, content can provide value for your business. The definition of content marketing is clear: “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly–defined audience — and, ultimately, to drive profitable customer action.” Five reasons content is a necessary evil: It helps to improve SEO (search engine optimization). Establishes your brand. Can increase market share. Drives web views. Helps build brand authority. Content is important not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal and your customers expect you to deliver original and engaging content. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in it.

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John Sindorf

Director of Strategic Alliances

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John believes most businesses don’t need more vendors, they need the right strategic partners.

With decades of experience helping small and mid-sized organizations grow, John specializes in connecting business leaders with the expertise they need to overcome challenges, strengthen operations, and scale with confidence. Whether the conversation centers on sales strategy, marketing, AI, or operational efficiency, his focus is always the same: identifying the right solution for the business, not simply adding another service provider.

Known for his relationship-first approach, John builds partnerships rooted in trust, practical guidance, and measurable outcomes. He helps business owners simplify complex decisions, align the right resources, and spend less time managing vendors and more time leading the businesses they’ve worked so hard to build.

Off the clock: You’ll likely find John networking over coffee, strengthening relationships, and proving that the best business opportunities still begin with genuine conversations.

Kiki DeVane

Marketing Operations Manager

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Kiki started her career wanting to change the world through policy, then discovered that a well-built website could be just as powerful. That pivot led her through event marketing, federal communications, and sponsored content for some of the world’s most recognizable brands. She came out the other side a marketing utility player, skilled across strategy, design, development, and copywriting, allowing her to support client campaigns from the front and behind the scenes.

At Silesky Marketing, she’s the connective tissue, keeping projects moving, clients informed, and the team empowered to focus on what they do best. What sets Kiki apart is her ability to move fluidly between the operational and the creative without losing momentum in either direction. Whether she’s architecting a workflow, shaping a campaign, or jumping in on a deliverable, she brings the kind of range that elevates every project and strengthens the team around her.

A systems thinker with a creative soul, Kiki brings order to complexity and a genuine investment in seeing the work land the way it should.

Meital Abraham

Market Expansion & Social Media Strategist

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Meital is an artist soul with a strong leaning for graphic design. Her love of pulling beautiful things together is evident in everything she touches. She bridges this love of creativity with her understanding of branding for impactful and successful social media posts.

Operating at the intersection of creative expression and business growth, as a Market Expansion & Social Media Strategist, Meital understands a truth many businesses overlook: stagnant growth is rarely a product of a poor offering, but a lack of identity.

Bridging the gap between the “artist within” and the pragmatism of high-level marketing, Meital guides prospects through the high cost of fragmented branding. She transforms inconsistent messaging into a unified visual story, proving that when art and strategy work in tandem, they do more than just look good, they create the authority necessary to capture and dominate market share.

Aizaz UI Hassan

Web Developer & Graphic Designer

Aizaz has been the driving force behind Silesky’s web development for over five years. As both a graphic designer and UI/UX developer, he brings a rare mix of technical precision and creative clarity to every project.

What sets Aizaz apart is his ability to understand and interpret the assignment—no extra hand-holding, just sharp instincts and calm professionalism. When timelines are tight and expectations are high, Aizaz is the teammate you want in your corner.

Creative and detail-oriented, Aizaz builds clean, modern websites that marry style with substance. From intuitive flows to scalable layouts, his work consistently delivers digital experiences that perform as well as they look.

With every project, Aizaz ensures the design feels effortless for users and does the heavy lifting for the brand.

Sue Hilger, MBA

Chief Growth Strategist

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As Chief Growth Strategist at Silesky Marketing, Sue plays a key role in expanding the agency’s client base while cultivating long-term partnerships grounded in trust, collaboration, and measurable success. She works closely with organizations to help them meet their business goals—and then go beyond them—through smart, scalable marketing strategies.

With an MBA and deep expertise in both B2B and B2C environments, Sue bridges the gap between strategic planning and hands-on execution. She guides clients through Silesky’s end-to-end process, beginning with in-depth discovery and needs assessments and continuing through branding, messaging, digital advertising, and campaign rollout.

Sue is focused on long-term impact. Many of Silesky’s client relationships span decades, which speaks to her ability to integrate seamlessly, think strategically, and consistently deliver results. For Sue, every engagement is more than a project—it’s a partnership.

Mya Stengel

Content Developer & Video Editor

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Mya brings the heart of a storyteller and the precision of a screenwriter to every project. With a background in Hollywood scriptwriting—particularly in the horror genre—she understands how to build intrigue, capture attention, and deliver a message that lands with impact.

A lifelong book lover turned brand storyteller, Mya has a gift for finding each client’s voice and shaping it into something authentic and memorable. Whether she’s writing SEO-driven blog content, editing silent video loops, or cutting together a punchy hero reel, she focuses on what makes a brand distinct and brings it to life with clarity and emotion.

From blog posts to behind-the-scenes edits, plot twists to punchlines, Mya’s work helps brands connect more deeply and tell stories that resonate.

Ashelin Walker

Digital Growth Strategist

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Ashelin is a digital marketing strategist who blends technical know-how with creative insight. At Silesky Marketing, she turns strategy into results, helping clients attract the right leads, connect with their audience, and strengthen their online presence.

She designs high-converting landing pages, launches targeted email campaigns, manages CRM platforms, and creates on-brand video content that performs. From big-picture planning to the freckles of a campaign, Ashelin brings cohesion to the chaos and keeps every piece pulling in the right direction.

What sets Ashelin apart is how seamlessly she connects the tactical to the strategic. She doesn’t just check boxes, she makes sure every effort ladders up to a larger goal. Her work helps clients show up in the right places, with the right message, at the right time.

Susi Silesky

Founder & Brand Architect

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As the founder of Silesky Marketing, Susi brings more than 30 years of brand strategy and marketing expertise to the table. Her experience spans ambitious startups, global enterprises, nonprofits, and household-name retailers.

Susi is most energized when she’s helping business owners find their voice, shape their story, and build a brand that reflects their vision and gets the results they deserve.

What sets her apart is her deep understanding of entrepreneurs. She’s built a career not just on strong campaigns, but on building genuine relationships. That blend of empathy and expertise is what makes her work both effective and meaningful.

Susi has led successful marketing initiatives across industries—from healthcare and legal to real estate, B2B tech, and pharma. She’s fluent in French, conversational in Spanish, and skilled at translating complex ideas into clear, compelling brand stories.