Marketing & Branding Build Credibility

In today’s competitive business landscape, establishing credibility is crucial for the success and growth of any company. Credibility not only helps in gaining the trust of customers but also sets a foundation for long-term relationships and brand loyalty. One powerful way to enhance credibility is through effective branding and marketing strategies. Consistency Breeds Trust Branding involves creating a consistent visual identity, including logos, color schemes, and design elements, that represents your company’s values and mission. When customers see this consistency across your marketing materials, website, social media profiles, and products or services, it instills a sense of trust and reliability. It sends the message that your business is well-established, organized, and committed to delivering on its promises. Clear Brand Messaging Effective branding goes beyond aesthetics; it encompasses your brand’s voice, mission, and values. A well-defined brand message communicates to customers who you are, what you stand for, and what they can expect from your products or services. Furthermore, when your marketing efforts consistently convey this message, it builds credibility by showing that you have a clear purpose and are genuinely invested in meeting your customers’ needs. Quality Assurance Through branding and marketing, you can emphasize the quality and excellence of your products or services. Customer testimonials, case studies, and product demonstrations showcase the positive experiences of previous customers, and demonstrate that your offerings are reliable and of high quality. This transparency and social proof contribute to your credibility. Professionalism and Reliability A polished and professional brand image, reflected in your marketing materials, can make a significant impact on how potential clients or customers perceive your business. A well-designed website, attention to detail in your marketing content, and professional visuals all signal that you take your business seriously. This professionalism breeds trust and credibility. Thought Leadership and Expertise Content marketing plays a vital role in establishing your company as a thought leader and industry expert. By consistently creating and sharing valuable content, you position your brand as knowledgeable and trustworthy. Customers are more likely to trust a company that demonstrates expertise in its field. Responsive and Engaging Customer Service Effective marketing strategies extend beyond the initial sale. Maintaining open communication with customers demonstrates your commitment to their satisfaction. Responsiveness and engagement contribute to your reputation for excellent customer service and reliability. Social Media Presence A strong social media presence is a valuable tool for building credibility. Regularly posting relevant content, responding to comments and inquiries, and engaging with your audience demonstrates your transparency and commitment to customer interaction. This active presence bolsters trust and authenticity. Reputation Management Moveover, branding and marketing also enable you to manage your online reputation effectively. You can address negative reviews and feedback, demonstrating your willingness to resolve issues and improve. This proactive approach to reputation management shows your dedication to maintaining credibility. Credibility is a currency that can greatly impact your company’s success. By investing in branding and marketing strategies that convey consistency, clear messaging, professionalism, and expertise, you can build trust and loyalty among your target audience. In a world where consumers have endless choices, credibility sets your business apart and fosters lasting relationships with customers. Embrace branding and marketing as powerful tools to boost your company’s credibility and pave the way for long-term success. Get started today and contact Silesky Marketing for all of your marketing and branding needs.

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The Power of Hashtags

In the era of social media dominance, hashtags have become a fundamental element of digital marketing. These simple yet powerful tools help businesses expand their online reach, increase brand visibility, and engage with a broader audience. Understanding Hashtags So, before diving into their marketing potential, let’s clarify what hashtags are. Hashtags are keywords or phrases preceded by the ‘#’ symbol. They categorize and group content across social media platforms, making it easier for users to find and engage with specific topics and trends. Why They Matter a. Enhanced Visibility: One of the primary benefits of using hashtags in marketing is the increased visibility of your content. In fact, when you include relevant hashtags in your posts, your content becomes discoverable to a wider audience beyond your immediate followers. b. Targeted Marketing: Target specific demographics, interests, and trends using this strategy. For instance, if you’re a fitness brand, using #FitnessMotivation or #HealthyLiving can help you reach individuals interested in your niche. c. Brand Recognition: Creating a unique branded hashtag can help build brand recognition and user-generated content. Encourage your audience to use it when sharing their experiences with your products or services. d. Monitoring Conversations: You can monitor conversations around relevant hashtags to gain insights into customer sentiments, market trends, and competitor activities. Strategies for Effective Use in Marketing a. Research and Choose Wisely: Invest time in researching and selecting the most relevant and trending hashtags for your industry or campaign. Tools like Hashtagify, Trendsmap, and social media analytics can assist in identifying popular hashtags. b. Create Branded Hashtags: Develop a unique hashtag that represents your brand or campaign. Make it memorable, easy to spell, and relevant to your message. Encourage your audience to use it and engage with your brand. c. Keep It Concise and Specific: While you can use multiple hashtags in a post, avoid overloading your content with them. Therefore, focus on a few specific and highly relevant ones to maintain readability and engagement. d. Stay Current: Social media trends evolve rapidly, so stay updated on popular and trending hashtags within your industry. Timeliness is crucial for maximizing engagement. e. Monitor and Engage: Actively monitor your hashtags to respond to user-generated content and engage with your audience. Encourage discussions, answer questions, and show appreciation for user contributions. f. Cross-Platform Consistency: Ensure consistency across different social media platforms. Afterall, this creates a unified brand presence and makes it easier for users to find your content. Measure and Adjust To assess the effectiveness of your hashtag strategies, use social media analytics tools to track engagement, reach, and user interactions. Analyze which ones generate the most engagement and refine your approach accordingly. Hashtags are not just a passing trend in digital marketing; they are an integral part of a successful online strategy. When used strategically, they can boost your brand’s visibility, engage your target audience, and help you stay connected to the ever-evolving landscape of social media trends. So, don’t underestimate the power of the pound sign – start incorporating it into your marketing efforts today. Looking for help with social media? Contact Silesky Marketing today!

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Essentials for Effective Social Media Posting

In today’s digital age, social media has become an integral part of our daily lives. For businesses, social media platforms provide an invaluable opportunity to connect with their target audience, build brand awareness, and drive engagement. However, with the ever-increasing noise and competition, there are essentials for effective social media posting. There area many, but to stand out and resonate with your audience we will explore the top three essentials for creating effective social media posts that capture attention and drive meaningful interactions. Compelling Visual Content In the fast-scrolling world of social media, captivating visuals are a game-changer. The first essential element of an effective social media post is compelling visual content. Humans are visual beings, and eye-catching imagery or videos can instantly grab attention and entice users to engage further. Incorporate high-quality images, vibrant colors, and visually appealing graphics that align with your brand’s identity. Consider utilizing tools such as Canva or Adobe Spark to create professional-looking visuals that tell a story and evoke emotions. Engaging and Authentic Copy While visuals are crucial, the accompanying copy is equally significant in conveying your message effectively. Engaging and authentic copy is the second essential element of a successful social media post. Craft concise, attention-grabbing captions that spark curiosity, evoke emotions, or provide value to your audience. Use clear and concise language, avoiding jargon or complex terms. Tailor your copy to the specific social media platform and audience you’re targeting, considering the tone and style that resonates best with your followers. Inject personality into your copy to humanize your brand and foster connections. Strategic Hashtags and Call-to-Actions To expand your reach and increase the discoverability of your social media posts, incorporating strategic hashtags and call-to-actions (CTAs) is essential. Hashtags categorize your content, making it easier for users interested in specific topics to find your posts. Research popular and relevant hashtags within your industry or niche, and use them strategically in your posts. Additionally, CTAs provide clear instructions to your audience, encouraging them to take a desired action. Whether it’s to like, comment, share, or visit your website, a compelling CTA can significantly impact engagement rates. Make your CTAs concise, actionable, and time-sensitive to create a sense of urgency. Crafting effective social media posts requires a thoughtful blend of captivating visuals, engaging and authentic copy, and strategic hashtags and CTAs. These three essentials play a crucial role in capturing attention, conveying your message, and driving meaningful interactions with your audience. Remember to experiment, analyze your data, and adjust your approach as needed to optimize your social media strategy. By mastering these essentials, you can elevate your brand’s social media presence, foster meaningful connections, and achieve your business goals in the ever-evolving digital landscape.

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Dispelling Social Media Myths

Like many modern forms of marketing, social media is surrounded by myths and misunderstandings. Its rapid growth and evolution can make it difficult to follow and use strategically. Nevertheless, social media is an essential and powerful marketing tool in today’s world. in today’s world. Let’s debunk some SMM (Social Media Marketing) myths. Myth 1: My customers are not on social media Pew Research Center reports that 72% of American adults who are online use social networking sites. (note: 85% of American adults are online). Even among Americans 65 years old and better, 43% use social media. So even if your customers aren’t yet using social media to conduct business, they are more likely to engage with social media in some capacity. Myth 2: SMM is for creating new customers Rather than viewing social media as a vehicle to acquire new customers, it is better viewed as a loyalty retention program. Research shows that most people who “like” a page are current or former customers. However, if these followers share your content frequently, it can translate into new exposure. Frequent exposure creates brand authority and brand authority creates higher ranking on search engines. Myth 3: Social media effectiveness is not measurable Like many forms of marketing, it is always easy to look at social media and question whether the investment is making you any money. However, social media metrics available on the platforms and various management software like Hubspot or Hootsuite allow you to view factors such as: how much traffic SMM drives to your website, how many customers are engaging in the conversation on your page, where your customers are coming from and also which other platforms they participate on social. There is a method for effective SMM and it does not mean posting three times a day or sharing other people’s articles non-stop. Effective social media happens when you follow your brand voice and become the authority in your field. The ins and outs of social media can feel daunting at times. Of course, this is especially true when there are so many other elements of your business to manage. Need assistance? Schedule a free audit of your social media marketing with our SM Manager. Or, call 410-205-6168 to speak with one of our sales associates.

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How to Vary Your Posts on Social Media

Varying your posts on social media helps drive sales. When it comes to your business’s social media page, varying the type of content that you post is almost as important as the content itself. Nobody likes to hear the same things over and over. While stating your mission, advertising your product, and promoting your business are essential, there is a thin line between staying front of mind and being annoying. If your followers feel like the content on your page is predictable, repetitive, overdone, etc., you risk losing their attention or, worse, having them develop a negative association with your brand. By varying your content, you can focus on your goals while fostering a more holistic and personable social media presence. People are more likely to engage with your content if they can relate to it. Keep the characteristics of your target audience in mind when determining what types of material to post. Below are some examples of different kinds of posts you can include on your social media: Advice: Share tips, tricks, and hacks relevant to your industry. Advice is especially valued when it comes from someone they might consider an expert on the matter. Questions: Pose a question and prompt people to answer in the comments. Doing so is especially significant if there is something you genuinely want feedback on. Always be sure to respond to any comments left on your posts. Inspiration – Relatable and motivational quotes, lyrics, or images can connect with the user’s emotions. Product highlight: Focus on and highlight a specific way your product or service can help the audience. What unique features do you have to offer? How can you make a difference in their lives? Outside article – Get into the habit of sharing relevant articles, studies, or stories that you find interesting, helpful, or motivating. It may even encourage other people to share your content, too. Personal posts: It is always important to be friendly and personable. People want to see the person behind the page and feel like there is a real human being running it. Blog – Besides being great for SEO, regularly posting blogs gives people something to look forward to reading. Not sure you want to handle all this “social” stuff on your own? We’re here to help. We offer three different social media packages and would be happy to send them to you to review. Fill out our online form to receive a free one-hour social media audit of what you are currently doing for your business.

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Why your Business Needs Social Media

Social media is no longer a novel concept. This blog will explain why you why your business needs a robust social media campaign. Afterall, social media it is the norm and an inextricable part of our daily lives. From the moment we wake up until the moment we close our eyes, we are surrounded by it. Can you imagine the time before social media? How Social Media Influences Social media dramatically influences our actions, goals, and virtually everything we do on a daily basis. In fact, social media is crucial to driving sales and crucial to maintaining a coherent brand across all marketing channels. It can make or break your sales targets, and determine your ability to achieve results based on customer engagement and product adaptation; it is not a tool that should be taken for granted. Don’t believe us? These five statistics demonstrate why your business should be on social media. 45% Global Penetration Rate 88% of businesses use social media 67% of Americans get their news on social media 81% of the US population has at least one social media profile The average person will spend 5+ days of their lifetime on social media (proplogix.com) Effectively using social media can have a massive impact on your brand. In addition to boosting traffic, you can supercharge sales by enhancing customer knowledge and engagement of your brand and its product/service. As customers are aware of the product’s existence and its benefits to their lives, adaptation follows soon after that. According to a study by Forbes, consistent branding across all channels increases revenue by 23%! Some social media statistics and tips: COLOR is vital for brand recognition. A signature color can increase your brand recognition by 80% (Reboot, 2018)! There will be 5-7 brand interactions before a consumer remembers a brand, so keep at it ( Venngage )! 74% of online marketers said they used VISUALS in their content more than 70% of the time (Venngage). Include a CALL TO ACTION in your post, such as “call us”, “visit our website,” “click the link,” etc. New social media pages may take a while to build traction, so give it time before seeing tremendous results. Create a social media calendar to maintain an effective frequency to ensure that you stay active without spamming your followers.

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I hate social media.

I hate social media is a phrase we hear a lot! “It’s a waste of time.” Or, “I’m a business owner, not an Instagram influencer.” This kind of thinking is more common than you’d think, and having this thought process could be leaving thousands (even millions, depending on your industry) in revenue on the table. Before your social-savvy competitors hit Social, gaining access to those dollars is easier than you might think. Seven Benefits of Social Media for Business — for Nay Sayers: More cost-effective than traditional advertising Lays the foundation for a trustworthy brand reputation Helps find new customers and reach a larger audience quicker than other forms of advertising Your business brand becomes human (more on that later!) Enormous benefits from user-generated content and unsolicited shares Gather customer feedback and reviews and engage directly Social media can help you build an engaged community How do we garner results? Social Media is more cost-effective than traditional advertising. One of the main benefits of using social media for business is that SMM is more cost-effective than traditional media. For a basic comparison, CPM for Broadcast TV is $36.19. For FaceBook and Instagram it averages out to $7.1 per 1000 impressions, and on LinkedIn it’s $6.59 per 1000 impressions. SMM also allows you to boost posts and run ads which helps your business reach a larger audience for minimal resources. For an idea of what Silesky Marketing charges for posting on your behalf, give us a call, or send us an IM on Facebook or Linkedin.. By regularly posting custom curated content, your business will attract new followers and potential clients and build a community of engaged customers. Finding new customers and reaching a larger audiences is easy on Social Media. In fact, in 2021, there were 4.48 billion people actively using social media globally. This is an increase of 13.13% year-on-year from the 3.69 billion in 2020. When your company posts on social media sites, it helps your business rank better on search engines. For example, if you Google “Sephora” or “Home Depot” as two examples and scroll down after their Google ads, you will find the top links to their Twitter, FB, Instagram, Pinterest, and LinkedIn accounts. Your business brand becomes more human What’s this mean? Customers want to do business with brands they know and trust, and social media is the #1 way to build that trust. 64% of consumers want businesses to connect with them! (You’re more popular than you think). By sharing your company’s brand story, industry news, or product/service information on your social platforms, you are transparent about your values and therefore you can show customers that you’re more than just a faceless business looking for their business. Benefit from user-generated content and word-of-mouth UGC is any content created by someone other than your company, such as reviews, testimonials, or product photos that they share on their channels by either tagging your business or posting it on your wall. This kind of content is precious for your business because it helps build trust and credibility. When customers see that other people are happy with your product or service, they’re more likely to give you a try. 92% of people value product recommendations from people they know above all else. It also has the potential to generate external links back to your profile and website, which massively benefits your ranking in search engines. Engage directly with your customers Social media is also a great way to gather customer opinions and engage directly with your audience. By monitoring what people are saying about your brand online, you can quickly address any concerns or issues. It also shows people how you deal with problems, which can be a positive. Additionally, social media gives you the chance to have one-on-one conversations with customers and get their honest feedback about your product or service. By regularly sharing valuable content and interacting with your followers, you can create a group of loyal fans interested in what you have to say. If your fans are customers, you can also benefit from a high net promoter score — the golden goose of word-of-mouth marketing. Additionally, social media allows you to connect with other businesses in your industry and form partnerships or collaborations. Most platforms also have excellent analytics tools Analytical tools let you understand your audience better. Using these tools, you can learn more about your customer’s needs and wants, demographics, and how to serve them better. Lay the foundation for a trustworthy brand reputation Customers are more likely to trust a brand they’ve seen online than one they’ve never heard of. By building a solid social media presence, you can establish your brand as an industry leader and gain the trust of potential customers. Let’s take Sephora as an example again — in 2019, famous singer SZA complained about being accused of shoplifting in a retail location. The incident sparked negative discussion about racial profiling around the brand. As a result, Sephora took to their social accounts to announce their stores would be closing, temporarily, so employees could undertake diversity training. The public saw this as an active move for improvement. Without a social presence? Crisis management on this scale is either impossible or impossibly expensive — your choice. This applies if you’re a solo services provider as well — by using social media to establish yourself as a thought leader, you can attract potential customers and grow your business. Avoiding the Pitfalls of Social Media 101 Here’s how your business can avoid making some common mistakes on social media: Keep an eye on the tone of your posts: Be mindful of the language you use on social media and avoid coming across as angry, defensive, or condescending. Don’t post misleading or clickbait content: Clickbait is designed to get people to click on a link without giving context about what they will see. This type of content is annoying, but it can also damage your reputation

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2022 Trends in Social Media

Like it or not, 2022 is here — and with every new year comes new trends in social media to watch for. Your marketing strategies should evolve as technology, culture, and the social media landscape change. If you can’t stay ahead of the curve, your brand will fall behind. That’s why it’s crucial to start preparing for these changes now. IMPORTANT TRENDS TO LOOK FOR Video content will continue to grow in popularity Focus on short-form video content The popularity of augmented reality will increase Micro-influencers will become more popular Social commerce will continue its growth curve LinkedIn will become a popular destination for creators Live audio chat spaces will become a way for your brand to connect with your audience User-generated content will still be a key success factor You can’t avoid paid advertising Video content will continue to grow in popularity Videos are a great way to engage and connect with your audience. Not only that, they also tend to be more memorable than text-based content. Video content will make up 82% of all internet traffic this year. Using video can help grow your revenues by 49%. Staying ahead of the curve, means creating more video content for your brand! YouTube, TikTok, and Instagram, among the top 3 media channels, for posting your video content. Focus on short-form video content While long-form videos will still be popular in 2022, short-form video content will grow even more. This is because short-form videos are easier to consume and don’t require as much of your audience’s time. TikTok was the most downloaded app in both 2021 and 2020. YouTube Shorts receives 15 billion daily views. The popularity of augmented reality will increase AR has been on the rise for a few years now, and it doesn’t look like it’s going to stop anytime soon. This means that brands need to prepare themselves for Augmented reality (AR). This is where designers enhance parts of a users’ physical world with computer-generated input. There will be 1.73 billion mobile AR users by 2024. Interest in the metaverse is at an all-time high. 3/4 Snapchat users engage with Snapchat AR every day. Consult with an AR agency to see how you can incorporate things like Snapchat filters into your marketing campaigns. Micro-influencers will become more popular In 2022, micro-influencers will be one of the most important demographics for brands. They have a high level of trust among their followers and are seen as more authentic than celebrities. According to Influencer Marketing Hub, TikTok: micro-influencers engagement rate (ER) is 18%, mega-influencer ER is around 5%. YouTube: micro-influencer ER is 1.64%, mega-influencer ER is 0.37%. Instagram: micro-influencer ER is 3.86%, mega-influencer ER is 1.21%. If you want to connect with your target audience in 2022, micro-influencer marketing is a high-leverage channel. Many brands offer influencers merchandise instead of payment, so try to differentiate yourself. Social commerce will continue its growth curve In 2025, social commerce will be a $1.2 trillion industry. No doubt accelerated by the past two years, more and more people are choosing to buy products and services through social media platforms. Let’s focus on an Instagram marketing strategy. According to Influencer Marketing Hub, Over 55% of social media users between 18 and 24 made purchases through social channels. 60% of Instagram users find out about new products via the platform. 200 million Instagram users will visit at least one business profile every day. If you want to take advantage of this trend, ensure your social media brand profile takes advantage of every social commerce feature available — or at least converts back to your business with ease. LinkedIn will become a popular destination for creators LinkedIn is expected to become a hotspot for creators in 2022. The platform has grown beyond networking in the work-from-home era because it offers a great way to connect with other professionals and share your work. LinkedIn launched a Creator Accelerator last year. LinkedInCreator Mode is slowly rolling out. About 800 million people are on the site as of 2021. Most social platforms are intensely competitive. But with LinkedIn coming into its own this year, you have a chance to get ahead of the curve. If you’re looking for a place to share your content in 2022, LinkedIn is the platform for you! Live audio chat spaces will become a way for your brand to connect with your audience Social audio spaces, such as Twitch and Discord, will become a popular way for brands to connect with their audience in 2022. As we’ve learned from Clubhouse, they offer a more personal connection than text or video chat platforms. 74% of brands plan on investing in audio-only content this year. Facebook (Meta) launched Live Audio Rooms. If you want to connect with your audience more deeply, consider using live audio chat spaces! A popular format is a thought leader hosting a discussion, but do what feels right for your brand. User-generated content will still be a key success factor UGC is seen as more trustworthy than other forms of advertising and can help connect your brand with new audiences. Consumers find UGC nearly 10x more impactful than content from influencers. Over60% of consumers are more likely to buy a product if they see UGC around it. Many marketers’ social media strategies favor influencer content over UGC despite these numbers. If you’re looking for a way to increase trust among your audience, consider using user-generated content in your marketing campaigns! It’s an effective way to connect with new people and build loyalty among your current followers. You can’t avoid paid advertising Paid advertising will still be a necessary part of any marketing strategy in 2022. The platforms and approach may change, but the need for paid ad spend won’t disappear. An average Facebook post gets an organic reach of just 5%. The average ER was around 25%. Don’t give up on content marketing — but you’ll need to supplement it with paid ad spend to achieve any kind of marketing

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Why Social Media Consistency Is Important to Your Brand Messaging

Why Social Media consistency is important to your brand messaging can be summed up in a quick answer. It’s 2021, and if you want to build brand recognition you need a consistent voice and messaging across your social media channels. Why is that, and how do you do it? Lucky for you, you’ll know everything you need by the end of this 6-minute guide. Let’s go! What Is Brand Consistency? Brand consistency (in the social media world) is the idea that all social media messaging should be cohesive and consistent with your overall branding goals. Your social media feeds should evoke the same feelings as your other communication channels, whether those are print ads or email pieces. They reflect what your customers can expect from your brand, and they need to speak a consistent brand message. Social Media Consistency Is Important for Brand Messaging Maintain your social accounts with the same care as your overall branding. Treating social media as an extension of your brand rather than a separate entity lets it become a powerful and cohesive tool for marketing and sales. Social media consistency will also show customers (and potential customers) what to expect from the rest of your content. How to Maintain a Consistent Brand on Social Media Here are some tips for keeping your brand consistent on social media: Have a social media policy. Just as you would have a social media policy for your employees, having one for your brand will ensure that all social media posting upholds the same branding standards. Ensure your brand’s voice is the same across channels. Social media messages should have the same voice and tone as other channels, including websites, emails, etc. Develop your brand voice based on who you are trying to reach via social media channels. If you’re marketing to business owners, maybe don’t use the latest TikTok lingo. (After all, what on Earth do they mean?) Be visually consistent. Keep branding elements consistent across social media platforms to demonstrate brand cohesion — it’s a lot like making sure your outfit matches every day. This includes logos, color palettes, fonts, images, etc. It’s a good idea to create a central repository of assets that all members of your marketing team can access. Create employee guidelines for posting on social media. Your employees (and maybe even you) might post about company happenings on social media. To keep the conversation consistent, set best practices for how to discuss the brand online. Only join a social platform if it’s a good idea. Every platform is different, and users treat each social channel differently. Think carefully about whether or not a specific social media is a good way for your brand to reach its audience. For example, in early 2021, Clubhouse was all the rage — but it wouldn’t make sense for your brand to build a strategy there if your audience wasn’t trendy tech people. Have a consistent posting schedule. Frequency is another way to show brand consistency, so post and engage with others at least three times per week, if not more. (Use automation tools like Hootsuite or Buffer to make your life easier!) Ensure everything you share meets a standard. Whether it’s a meme, retweet, article link, or your own original content — you want to hold high standards for your brand regarding the accuracy, ethics, and appropriateness. Get Your Brand Name Out There Today If you had a friend who wore a different superhero mask every time you spoke, you probably wouldn’t introduce them to your other friends. Your brand is the exact same — the only way people get to recognize your brand is by knowing what they’re getting every time. When your audience sees consistency across social and marketing channels, you’ve laid the groundwork for a strong customer relationship. Want to make sure you’re developing a coherent brand across channels? Silesky Marketing can help — contact us today to book a free marketing consultation for your business! Be sure to follow us on Facebook, LinkedIn, and Instagram too! Frequently Asked Questions How do you ensure brand consistency? We recommend creating brand guidelines that specify social media branding elements — this could mean logos, color palettes, fonts, etc. A lot of social platforms recommend posting multiple times a day. If you can do it, go ahead! But otherwise, try to maintain consistency in your social posting schedule. And of course, let us know if you need some help. Does social media play a significant role in branding? Yes, social media is another platform where your customers interact with your brand. This means it plays a significant role in branding — which is why brand consistency is so important! Is it expensive to hire a social media manager for my business? We don’t think so! No matter what size your business, we have brand packages tailored to your needs. Haven’t taken the social leap yet? We can help you get on board with social. More advanced in the social branding space? We’ve got the perfect package for companies looking to outsource their social media efforts to professionals who understand branding. Schedule a free consultation!

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John Sindorf

Director of Strategic Alliances

Kiki DeVane

Marketing Operations Manager

Meital Abraham

Market Expansion & Social Media Strategist

Aizaz UI Hassan

Web Developer & Graphic Designer

Sue Hilger, MBA

Chief Growth Strategist

Mya Stengel

Content Developer & Video Editor

Ashelin Walker

Digital Growth Strategist

Susi Silesky

Founder & Brand Architect