Marketing

Blogging Affects Your Marketing Strategy

6 Mins

 

Blogging is a very important part of any marketing strategy. Blogging ensures that new information is consistently delivered to your readers to keep them engaged. This is the area of your site that is likely to build your brand’s audience and increase traffic. Blogging affects your marketing strategy is a positive way by letting your readers know up-to-date information about your business.

 

The Benefits of Blogging

Creating and maintaining a blog increases your SEO and helps to improve your search results. Blogging also drives website traffic and promotes your products and services. It is important to stay consistent with blogging so that new information is always available, and SEO is always updated. The more readers follow your blog, the more likely it is that new customers will follow you. Good blogging content for business could be anything from informing readers about the work you do, or interesting informative blogs about various topics related to your business.

 

Blogging Affects Your Marketing Strategy in Key Areas

Blogging is essential for business because you can advertise your company while sharing content that is meaningful and interesting to your readers. Statistically, 80% of businesses prefer to use blogging in their marketing strategy because it is more personal and a good way for readers to follow your business. This helps build trust and loyalty for the company’s readers as well.

 

When it comes to your marketing strategy, blogging should not be overlooked. It is an excellent way to increase traffic to your website, grow your audience, and gain new prospects for your business. Staying consistent with blogging content improves SEO and increases visibility in searches. Businesses that blog often, have higher traffic than blogs that do not. Blogging affects your marketing strategy in many ways, all of which are positive. It is beneficial to any business to create and maintain a blog.

Bottom line is, to attract new traffic or readers to your site you need to invest the time and energy in blogging and optimizing your site for search engines.

Aizaz UI Hassan

Web Developer & Graphic Designer

Aizaz has been the driving force behind Silesky’s web development for over five years. As both a graphic designer and UI/UX developer, he brings a rare mix of technical precision and creative clarity to every project.

What sets Aizaz apart is his ability to understand and interpret the assignment—no extra hand-holding, just sharp instincts and calm professionalism. When timelines are tight and expectations are high, Aizaz is the teammate you want in your corner.

Creative and detail-oriented, Aizaz builds clean, modern websites that marry style with substance. From intuitive flows to scalable layouts, his work consistently delivers digital experiences that perform as well as they look.

With every project, Aizaz ensures the design feels effortless for users and does the heavy lifting for the brand.

Sue Hilger, MBA

Chief Growth Strategist

As Chief Growth Strategist at Silesky Marketing, Sue plays a key role in expanding the agency’s client base while cultivating long-term partnerships grounded in trust, collaboration, and measurable success. She works closely with organizations to help them meet their business goals—and then go beyond them—through smart, scalable marketing strategies.

With an MBA and deep expertise in both B2B and B2C environments, Sue bridges the gap between strategic planning and hands-on execution. She guides clients through Silesky’s end-to-end process, beginning with in-depth discovery and needs assessments and continuing through branding, messaging, digital advertising, and campaign rollout.

Sue is focused on long-term impact. Many of Silesky’s client relationships span decades, which speaks to her ability to integrate seamlessly, think strategically, and consistently deliver results. For Sue, every engagement is more than a project—it’s a partnership.

Mya Stengel

Content Developer & Video Editor

Mya brings the heart of a storyteller and the precision of a screenwriter to every project. With a background in Hollywood scriptwriting—particularly in the horror genre—she understands how to build intrigue, capture attention, and deliver a message that lands with impact.

A lifelong book lover turned brand storyteller, Mya has a gift for finding each client’s voice and shaping it into something authentic and memorable. Whether she’s writing SEO-driven blog content, editing silent video loops, or cutting together a punchy hero reel, she focuses on what makes a brand distinct and brings it to life with clarity and emotion.

From blog posts to behind-the-scenes edits, plot twists to punchlines, Mya’s work helps brands connect more deeply and tell stories that resonate.

Ashelin Walker

Digital Marketing Strategist

Ashelin is a digital marketing strategist who blends technical know-how with creative insight. At Silesky Marketing, she turns strategy into results—helping clients attract the right leads, connect with their audience, and strengthen their online presence.

She designs high-converting landing pages, launches targeted email campaigns, manages CRM platforms, and creates on-brand video content that performs. From big-picture planning to the freckles of a campaign, Ashelin brings cohesion to the chaos and keeps every piece pulling in the right direction.

What sets Ashelin apart is how seamlessly she connects the tactical to the strategic. She doesn’t just check boxes—she makes sure every effort ladders up to a larger goal. Her work helps clients show up in the right places, with the right message, at the right time.

Susi Silesky

Founder & Brand Architect

As the founder of Silesky Marketing, Susi brings more than 30 years of brand strategy and marketing expertise to the table. Her experience spans ambitious startups, global enterprises, nonprofits, and household-name retailers.

Susi is most energized when she’s helping business owners find their voice, shape their story, and build a brand that reflects their vision and gets the results they deserve.

What sets her apart is her deep understanding of entrepreneurs. She’s built a career not just on strong campaigns, but on building genuine relationships. That blend of empathy and expertise is what makes her work both effective and meaningful.

Susi has led successful marketing initiatives across industries—from healthcare and legal to real estate, B2B tech, and pharma. She’s fluent in French, conversational in Spanish, and skilled at translating complex ideas into clear, compelling brand stories.