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How to Make Your Website Stand Out and Convert More Visitors

Aizaz
7 Mins

If you are a business wanting to grow, the best place to start is your website. When people visit a website, they want to navigate quickly and know exactly where to go for what they are looking for. However, clients have a hard time deciphering your website. In that case, they will most likely click away and buy a product or service from competitors. We’ve compiled helpful information on how to make your website stand out against competitors so you don’t have to.

Update Often

Keeping a website relevant and updated is very important for business. You may decide to update and refresh your business’s branding after a few years. With updates, announce any changes and show your clients what updates are available such as new posts, news, or refreshed brand logo and colors. Clients will want to go and check out the new website and spend some time navigating through it.

Create a Blog

Blogs bring more traffic to your site and help share information about relevant topics and your business. People will want to learn more about specific topics and return to your site each time. Therefore, post blogs consistently, such as once a week. This will keep things fresh, and clients will know something new each week.

Keep It Mobile Friendly

Most internet scrolling happens on our phones. There’s nothing more frustrating than trying to navigate through a website that isn’t mobile-friendly. It is best to make sure your website will switch to mobile mode, and everything on it is easy to see and navigate. The goal is for the website to be easily visited on all devices so that it can be accessed at any time. If only a desktop version exists, traffic will differ from what you want.

Use Video

Current research shows that if a website page has a video, people will stay on the page much longer. Video captures attention and is useful for quickly showing what the website is all about. Video is preferred for delivering a product or service and reaching new and existing customers successfully.

Knowing how to make a website stand out against competitors is important. Businesses do much better when they update their websites often and keep things consistent and relevant. If you want to refresh your website or branding, give Silesky Marketing a call.

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Aizaz Ul Hassan

Sr. Graphic Designer & Web Developer

Aizaz has been the driving force behind Silesky’s web development for over 5 years. As both a graphic designer and UI/UX developer, he brings a rare mix of technical precision and creative clarity to every project. What sets Aizaz apart is his ability to understand and interpret the assignment—no extra hand-holding, just sharp instincts and calm professionalism. When timelines are tight and expectations are high, Aizaz is the teammate you want in your corner.

Creative and detail-oriented, Aizaz builds clean, modern websites that marry style with substance. From intuitive flows to scalable layouts, his work consistently delivers digital experiences that perform as well as they look. With every project, Aizaz ensures the design feels effortless for users and does the heavy lifting for the brand.

Off the clock: It's an ongoing mystery.

John Sindorf

Director of Strategic Alliances

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John believes most businesses don’t need more vendors, they need the right strategic partners.

With decades of experience helping small and mid-sized organizations grow, John specializes in connecting business leaders with the expertise they need to overcome challenges, strengthen operations, and scale with confidence. Whether the conversation centers on sales strategy, marketing, AI, or operational efficiency, his focus is always the same: identifying the right solution for the business, not simply adding another service provider.

Known for his relationship-first approach, John builds partnerships rooted in trust, practical guidance, and measurable outcomes. He helps business owners simplify complex decisions, align the right resources, and spend less time managing vendors and more time leading the businesses they’ve worked so hard to build

Off the clock: You’ll likely find John networking over coffee, strengthening relationships, and proving that the best business opportunities still begin with genuine conversations.

Kiki DeVane

Marketing Operations Manager

From Capitol Hill to the Content Calendar. The Filibuster Didn't Make the Cut.

Kiki started her career trying to change the world through legislation. She pivoted to marketing after realizing a well-built website could do it faster. What followed was a stretch across event marketing, federal communications, and sponsored content for some of the world's most recognizable brands, enough range to make her what the industry calls a utility player, which mostly means she can do the thing no one else wants to do and make it look intentional.

At Silesky Marketing, her job is to make sure the right work gets to the right person at the right time. When something tries to fall through the cracks, she's already caught it.

Off the clock: Somewhere between a passport stamp and a paintbrush.

Meital Abraham

Market Expansion & Social Media Strategist

Compulsive Jazz Hands

Meital studied fine art, advertising, and philosophy before adding stand-up comedy to the mix, which is either a very strange combination or the exact right training for social media strategy. Comedy teaches you to read a room, adapt to shifting audience energy, and deliver a punchline precisely when it matters. Misread a crowd on stage, and you get silence. Misread it in an algorithm, and it shows in the metrics. Her first corporate accounts were a cemetery, a law firm, and an IT company. She figured them all out.

Off the clock: Currently finding new ways to bedazzle herself and dazzle the audience.

Mya Stengel

Content Developer

Organizing Her Bookshelf = Organizing Her Life

Mya spent years working on her written prose only to pivot into writing for film in Hollywood. She went as far as to work in the film development department at Blumhouse before transitioning to content marketing. What she brought from the development room is the Hollywood standard. Never negotiate. Every draft has a skeleton before it gets a voice. To Mya, every client is a new protagonist to study. Her job is to entirely disappear into a brand's architecture, making the final copy sound authentically like them.

Off the clock: She's in the movie theatre, patiently waiting for Nicole Kidman to remind her that heartbreak feels good in a place like this.

Ashelin Walker

Digital Growth Strategist

The Human Embodiment of a Zen Garden

Before Ashelin was in Google Analytics, she was managing a fast-paced cafe. When the POS system crashed 20 minutes before doors opened, she rebooted it, rerouted the payment terminal, and had the register running before the first customer arrived. That same instinct drives every digital campaign she manages at Silesky Marketing today. She tracks algorithmic shifts, adjusts budgets in real time, and ensures clients see the concrete numbers behind every strategic decision.

Off the clock: She’s likely baking… What? it is a mystery she refuses to solve for us.

Susi Silesky

Founder & Brand Architect

Thinks in two languages. Solves problems in one.

Susi has spent more than 30 years helping clients see what's possible, and clearing the path to get there. She founded Silesky Marketing in 1996 after her early career in Paris, where she worked as the American liaison at S3C Groupe de Communication Souham, working on large-scale marketing campaigns for Sara Lee, Gillette, and Tiffany and Co.

Helping American brands navigate language and cultural differences taught her something that's shaped every engagement since: businesses often struggle to see themselves the way customers do. When she's not in client strategy, she's watching French films, which after thirty years of brand voice reviews pulls her out of English completely.

Off the clock: Scouting for strangers…or as she calls them, her new best friends.