Top Marketing Trends Shaping Small Business Growth in 2024

Small businesses face an exciting but challenging time as they strive to grow in 2024. Customer expectations evolve rapidly, and technological advancements demand innovative approaches to stand out. Top marketing trends shaping small business growth in 2024, such as personalized strategies, social commerce, and AI integration, create opportunities for businesses to thrive. By embracing these […]

Boost Your Visibility and Build Customer Trust with Location Pages

Location pages are essential for any business looking to connect with its local audience, increase visibility, and foster trust. By focusing on location-specific content, companies can rank higher in local search results and give potential customers the information they need to make informed decisions. When properly designed, these pages boost your visibility and help build […]

Master Omnichannel Marketing for Consistent Messaging

Mastering omnichannel marketing is crucial for businesses that want to deliver consistent messaging across all platforms and channels. Today, creating seamless interactions is more important than ever. Aligning your marketing efforts ensures your message stays uniform, which builds stronger relationships with your audience and drives better engagement. Through this strategy, you can ensure your business’s […]

Marketing Timeline Expectations at 3 6 12 Months

Success in marketing doesn’t happen overnight, which is why setting realistic expectations is essential. When starting a marketing campaign, many businesses wonder when they’ll see results. To keep motivation high, it’s important to understand how marketing timeline expectations at 3, 6, and 12 months help track progress, refine strategies, and ultimately achieve lasting success. Patience […]

Why Marketing Isn’t an Overnight Success

Marketing is a long-term commitment, not an instant fix for business growth. Many businesses dive into marketing, hoping for quick results, only to be disappointed when their efforts don’t yield immediate rewards. Like planting seeds in a garden, marketing takes time, attention, and nurturing before it flourishes. In this article, we explore why marketing isn’t […]

Marketing Trends to Watch in 2025

Businesses are at a pivotal moment as marketing rapidly evolves. The next year will bring significant changes to how brands interact with their audiences. Key marketing trends to watch in 2025 include AI-driven personalization and new social media platforms. These advancements will reshape how businesses connect with customers, making it crucial to stay informed and […]

Aligning Marketing Goals with Business Growth Goals

Achieving sustainable growth requires more than setting business targets. It demands a well-aligned marketing strategy that supports those goals. When marketing goals align with business growth goals, companies can develop strategies that drive measurable success and ensure long-term progress. Without this alignment, efforts can become fragmented, leading to wasted resources and missed opportunities. Whether the […]

Time is Money so Spend it on Your Business

In business, every decision directly impacts a company’s bottom line. One of the most critical choices involves managing marketing efforts efficiently. Time is money, and how you spend it can either propel your business forward or drain valuable resources. Hiring a marketing firm saves time and money, streamlining your business infrastructure for greater success. Outsourcing […]

Why Direct Mail Creates a Lasting Impression

Direct mail remains a powerful marketing tool because it creates a lasting impression by engaging the senses, fostering personal connections, and delivering tangible content that resonates. While digital marketing dominates, direct mail allows businesses to connect with their audience in a unique and memorable way. For companies aiming to stand out in a crowded market, […]

Aizaz UI Hassan

Web Developer & Graphic Designer

Aizaz has been the driving force behind Silesky’s web development for over five years. As both a graphic designer and UI/UX developer, he brings a rare mix of technical precision and creative clarity to every project.

What sets Aizaz apart is his ability to understand and interpret the assignment—no extra hand-holding, just sharp instincts and calm professionalism. When timelines are tight and expectations are high, Aizaz is the teammate you want in your corner.

Creative and detail-oriented, Aizaz builds clean, modern websites that marry style with substance. From intuitive flows to scalable layouts, his work consistently delivers digital experiences that perform as well as they look.

With every project, Aizaz ensures the design feels effortless for users and does the heavy lifting for the brand.

Sue Hilger, MBA

Chief Growth Strategist

As Chief Growth Strategist at Silesky Marketing, Sue plays a key role in expanding the agency’s client base while cultivating long-term partnerships grounded in trust, collaboration, and measurable success. She works closely with organizations to help them meet their business goals—and then go beyond them—through smart, scalable marketing strategies.

With an MBA and deep expertise in both B2B and B2C environments, Sue bridges the gap between strategic planning and hands-on execution. She guides clients through Silesky’s end-to-end process, beginning with in-depth discovery and needs assessments and continuing through branding, messaging, digital advertising, and campaign rollout.

Sue is focused on long-term impact. Many of Silesky’s client relationships span decades, which speaks to her ability to integrate seamlessly, think strategically, and consistently deliver results. For Sue, every engagement is more than a project—it’s a partnership.

Mya Stengel

Content Developer & Video Editor

Mya brings the heart of a storyteller and the precision of a screenwriter to every project. With a background in Hollywood scriptwriting—particularly in the horror genre—she understands how to build intrigue, capture attention, and deliver a message that lands with impact.

A lifelong book lover turned brand storyteller, Mya has a gift for finding each client’s voice and shaping it into something authentic and memorable. Whether she’s writing SEO-driven blog content, editing silent video loops, or cutting together a punchy hero reel, she focuses on what makes a brand distinct and brings it to life with clarity and emotion.

From blog posts to behind-the-scenes edits, plot twists to punchlines, Mya’s work helps brands connect more deeply and tell stories that resonate.

Ashelin Walker

Digital Marketing Strategist

Ashelin is a digital marketing strategist who blends technical know-how with creative insight. At Silesky Marketing, she turns strategy into results—helping clients attract the right leads, connect with their audience, and strengthen their online presence.

She designs high-converting landing pages, launches targeted email campaigns, manages CRM platforms, and creates on-brand video content that performs. From big-picture planning to the freckles of a campaign, Ashelin brings cohesion to the chaos and keeps every piece pulling in the right direction.

What sets Ashelin apart is how seamlessly she connects the tactical to the strategic. She doesn’t just check boxes—she makes sure every effort ladders up to a larger goal. Her work helps clients show up in the right places, with the right message, at the right time.

Susi Silesky

Founder & Brand Architect

As the founder of Silesky Marketing, Susi brings more than 30 years of brand strategy and marketing expertise to the table. Her experience spans ambitious startups, global enterprises, nonprofits, and household-name retailers.

Susi is most energized when she’s helping business owners find their voice, shape their story, and build a brand that reflects their vision and gets the results they deserve.

What sets her apart is her deep understanding of entrepreneurs. She’s built a career not just on strong campaigns, but on building genuine relationships. That blend of empathy and expertise is what makes her work both effective and meaningful.

Susi has led successful marketing initiatives across industries—from healthcare and legal to real estate, B2B tech, and pharma. She’s fluent in French, conversational in Spanish, and skilled at translating complex ideas into clear, compelling brand stories.