Search Generative Experience SGE in Marketing Strategy

A few months ago, Google introduced a feature called the Search Generative Experience, sometimes abbreviated SGE. It changes how search results look and behave, and that shift matters deeply for how marketers plan content, traffic, and brand presence. If your strategy assumes the old “web page + keywords + links” model, SGE demands a rethink. […]

Dominate Voice and Visual Search with Local SEO Tactics

You pull out your phone, ask for a local bakery open now, and almost instantly get directions and hours. Or maybe you spot an intriguing latte on Instagram and snap a photo to find where it’s sold nearby. These scenarios happen every day, and they underscore why mastering how to dominate voice and visual search […]

Voice Search Optimization Preparing Your SEO Strategy for Voice

Voice search has quickly become a major player in how people find information, services, and products online. With virtual assistants like Siri, Google Assistant, and Alexa now integrated into daily life, people rely on voice search for quick, hands-free answers. For businesses, this shift highlights the importance of voice search optimization when preparing your SEO […]

How Positive Reviews Can Boost Your Search Ranking

In an increasingly competitive digital market, the impact of positive reviews on your business’s search ranking is undeniable. Positive reviews directly influence how search engines rank your site, significantly boosting your visibility and driving more traffic. These reviews don’t just sway potential customers—they play a crucial role in how search engines perceive your business. By […]

Professional Social Media Posts Pays-Off in SEO

Investing in professional social media posts pays-off in SEO and significantly benefits your business’s online presence. With social media’s growing influence on search engine rankings, understanding the value of high-quality, strategic content is essential for any business seeking to improve its visibility and credibility online. By leveraging professional expertise, businesses can ensure their social media […]

The Connection Between Blogging Frequency and SEO Success

Understanding the impact of blogging frequency on SEO success is crucial for businesses aiming to enhance their online presence. Regular blogging boosts SEO success by keeping content fresh and engaging, highlighting the connection between blogging frequency and SEO. Search engines continuously seek relevant and updated content. Therefore, maintaining a consistent blogging schedule can significantly improve […]

Maximizing Visibility and Rankings with SEO and AI

Search engine optimization (SEO) and artificial intelligence (AI) are revolutionizing digital marketing. They make it easier for businesses to enhance their online presence. By maximizing visibility and rankings with SEO and AI, companies can elevate their website’s performance and attract more visitors. As competition for digital attention intensifies, understanding how to use these tools effectively […]

The Future of Analytics

Data-driven decision-making is becoming the cornerstone of successful businesses, and staying ahead of the curve means adopting the latest tools. Google Analytics 4 transforms analytics with AI insights and cross-platform tracking, defining the future of analytics for businesses. As companies strive to understand their customers better, GA4 offers a new level of sophistication and precision. […]

Unveiling the Metrics for SEO

Implementing an effective SEO strategy is essential for improving your website’s visibility and driving organic traffic. However, without proper measurement and analysis, it’s challenging to gauge the success of your SEO efforts. By tracking key metrics and analyzing the results, you can gain valuable insights into the performance of your website’s optimization. In this blog, […]

Aizaz UI Hassan

Web Developer & Graphic Designer

Aizaz has been the driving force behind Silesky’s web development for over five years. As both a graphic designer and UI/UX developer, he brings a rare mix of technical precision and creative clarity to every project.

What sets Aizaz apart is his ability to understand and interpret the assignment—no extra hand-holding, just sharp instincts and calm professionalism. When timelines are tight and expectations are high, Aizaz is the teammate you want in your corner.

Creative and detail-oriented, Aizaz builds clean, modern websites that marry style with substance. From intuitive flows to scalable layouts, his work consistently delivers digital experiences that perform as well as they look.

With every project, Aizaz ensures the design feels effortless for users and does the heavy lifting for the brand.

Sue Hilger, MBA

Chief Growth Strategist

As Chief Growth Strategist at Silesky Marketing, Sue plays a key role in expanding the agency’s client base while cultivating long-term partnerships grounded in trust, collaboration, and measurable success. She works closely with organizations to help them meet their business goals—and then go beyond them—through smart, scalable marketing strategies.

With an MBA and deep expertise in both B2B and B2C environments, Sue bridges the gap between strategic planning and hands-on execution. She guides clients through Silesky’s end-to-end process, beginning with in-depth discovery and needs assessments and continuing through branding, messaging, digital advertising, and campaign rollout.

Sue is focused on long-term impact. Many of Silesky’s client relationships span decades, which speaks to her ability to integrate seamlessly, think strategically, and consistently deliver results. For Sue, every engagement is more than a project—it’s a partnership.

Mya Stengel

Content Developer & Video Editor

Mya brings the heart of a storyteller and the precision of a screenwriter to every project. With a background in Hollywood scriptwriting—particularly in the horror genre—she understands how to build intrigue, capture attention, and deliver a message that lands with impact.

A lifelong book lover turned brand storyteller, Mya has a gift for finding each client’s voice and shaping it into something authentic and memorable. Whether she’s writing SEO-driven blog content, editing silent video loops, or cutting together a punchy hero reel, she focuses on what makes a brand distinct and brings it to life with clarity and emotion.

From blog posts to behind-the-scenes edits, plot twists to punchlines, Mya’s work helps brands connect more deeply and tell stories that resonate.

Ashelin Walker

Digital Marketing Strategist

Ashelin is a digital marketing strategist who blends technical know-how with creative insight. At Silesky Marketing, she turns strategy into results—helping clients attract the right leads, connect with their audience, and strengthen their online presence.

She designs high-converting landing pages, launches targeted email campaigns, manages CRM platforms, and creates on-brand video content that performs. From big-picture planning to the freckles of a campaign, Ashelin brings cohesion to the chaos and keeps every piece pulling in the right direction.

What sets Ashelin apart is how seamlessly she connects the tactical to the strategic. She doesn’t just check boxes—she makes sure every effort ladders up to a larger goal. Her work helps clients show up in the right places, with the right message, at the right time.

Susi Silesky

Founder & Brand Architect

As the founder of Silesky Marketing, Susi brings more than 30 years of brand strategy and marketing expertise to the table. Her experience spans ambitious startups, global enterprises, nonprofits, and household-name retailers.

Susi is most energized when she’s helping business owners find their voice, shape their story, and build a brand that reflects their vision and gets the results they deserve.

What sets her apart is her deep understanding of entrepreneurs. She’s built a career not just on strong campaigns, but on building genuine relationships. That blend of empathy and expertise is what makes her work both effective and meaningful.

Susi has led successful marketing initiatives across industries—from healthcare and legal to real estate, B2B tech, and pharma. She’s fluent in French, conversational in Spanish, and skilled at translating complex ideas into clear, compelling brand stories.