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Stoner Benefits and People Ops Partners

Strategic Digital Advertising Stoner Benefits and People Ops Partners We partnered with fitzpatrick leary and szarko to engineer a comprehensive linkedin advertising strategy focused on high-value lead generation. From the initial ideation phase, we developed a narrative that highlighted the firm’s authority, translating that vision into compelling copy and sophisticated design. Our strateg leveraged data-driven targeting to ensure these assets reached the clients target audience, resulting in a cohesive campaign that effectively cut through the noise to drive qualified leads and growth for the client. Project Start Date October 2025 Deliverables Linkedin Advertising for Lead Generation Brand Fonts FF Meta Georgian abcdefghijklmnop… 0123456789 Aa Montserrat abcdefghijklmnop… 0123456789 Aa Brand Colors #607D98 #2A2A2A #F4F5F6 https://sileskymarketing.com/wp-content/uploads/2025/06/Branding-Video-Odies-Booze-Box.mp4 Our Secret Sauce? Crafting a Fresh Take on a Local Classic Next, we designed a clean, mobile-optimized website that highlights their inviting space and award-winning menu. We even partnered with a local videographer to capture organic footage of their food, team, and ambiance—bringing their story to life with authenticity and flavor. The result: a polished digital presence that feels as personal and engaging as their dining experience—positioning Perry’s for continued loyalty and new growth, all while staying true to what’s made them a go-to for decades. A refreshed brand can do more than modernize appearances—it can reignite enthusiasm, build customer loyalty, and position a business for future growth. Every touchpoint was reimagined to feel intentional and elevated, from website layout and photography to tone of voice and digital functionality. By merging design with strategy, we helped Perry’s present a more polished and engaging face to the world—one that feels just as welcoming as their famous dishes. No Post Available No Post Available

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Ally Mac

Strategic Digital Advertising Fitzpatrick Leary and Szarko We partnered with fitzpatrick leary and szarko to engineer a comprehensive linkedin advertising strategy focused on high-value lead generation. From the initial ideation phase, we developed a narrative that highlighted the firm’s authority, translating that vision into compelling copy and sophisticated design. Our strateg leveraged data-driven targeting to ensure these assets reached the clients target audience, resulting in a cohesive campaign that effectively cut through the noise to drive qualified leads and growth for the client. Project Start Date October 2025 Deliverables Linkedin Advertising for Lead Generation Brand Fonts FF Meta Georgian abcdefghijklmnop… 0123456789 Aa Montserrat abcdefghijklmnop… 0123456789 Aa Brand Colors #607D98 #2A2A2A #F4F5F6 https://sileskymarketing.com/wp-content/uploads/2025/06/Branding-Video-Odies-Booze-Box.mp4 Our Secret Sauce? Crafting a Fresh Take on a Local Classic Next, we designed a clean, mobile-optimized website that highlights their inviting space and award-winning menu. We even partnered with a local videographer to capture organic footage of their food, team, and ambiance—bringing their story to life with authenticity and flavor. The result: a polished digital presence that feels as personal and engaging as their dining experience—positioning Perry’s for continued loyalty and new growth, all while staying true to what’s made them a go-to for decades. A refreshed brand can do more than modernize appearances—it can reignite enthusiasm, build customer loyalty, and position a business for future growth. Every touchpoint was reimagined to feel intentional and elevated, from website layout and photography to tone of voice and digital functionality. By merging design with strategy, we helped Perry’s present a more polished and engaging face to the world—one that feels just as welcoming as their famous dishes. No Post Available No Post Available

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Perry’s Restaurant

Web Development Perry’s Restaurant To reintroduce Perry’s Restaurant to the digital age, we set out to modernize their brand while honoring the charm and legacy that made them a neighborhood favorite. We began with a complete brand refresh—refining the logo, typography, and color palette to feel updated but familiar. The new identity captured their welcoming atmosphere, Greek family history, culinary pride, and local roots in Odenton, MD. Since 2023 Deliverables Branding ▪ Web ▪ Collateral ▪ Consulting Brand Fonts FF Meta Georgian abcdefghijklmnop… 0123456789 Aa Montserrat abcdefghijklmnop… 0123456789 Aa Brand Colors #607D98 #2A2A2A #F4F5F6 Our Secret Sauce? Crafting a Fresh Take on a Local Classic Next, we designed a clean, mobile-optimized website that highlights their inviting space and award-winning menu. We even partnered with a local videographer to capture organic footage of their food, team, and ambiance—bringing their story to life with authenticity and flavor. The result: a polished digital presence that feels as personal and engaging as their dining experience—positioning Perry’s for continued loyalty and new growth, all while staying true to what’s made them a go-to for decades. A refreshed brand can do more than modernize appearances—it can reignite enthusiasm, build customer loyalty, and position a business for future growth. Every touchpoint was reimagined to feel intentional and elevated, from website layout and photography to tone of voice and digital functionality. By merging design with strategy, we helped Perry’s present a more polished and engaging face to the world—one that feels just as welcoming as their famous dishes. Prev Next

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Steller Renovations

Creative Launch Steller Renovations When we first met Steller Renovations, the owner was skilled in his service with no brand recognition. He needed a brand that matched the craftsmanship, care, and style of his high-end work. So we built one from scratch. Since Feb. 2022 Deliverables Branding ▪ Web ▪ Collateral ▪ Consulting Brand Fonts Montserrat abcdefghijklmnop… 0123456789 Aa Raleway abcdefghijklmnop… 0123456789 Aa Brand Colors #152964 #cccccc #F3F6FF Our Approach The Making of a Stellar Brand https://sileskymarketing.com/wp-content/uploads/2025/06/Steller-Renovations-42125.mp4https://sileskymarketing.com/wp-content/uploads/2025/06/Steller-Renovations-05222025.mp4https://sileskymarketing.com/wp-content/uploads/2025/06/Steller0923.mp4 From day one, our focus was clear: develop a brand that matched the craftsmanship and integrity behind every Steller project. We partnered closely with the owner to shape not just a new look, but a full identity system—from logo and palette to tone of voice and visual storytelling. We brought the brand to life with a sleek, responsive website designed to build trust and showcase their impressive body of work. Then, we coached the owner through producing authentic, engaging social videos that brought the owner’s personality to the forefront—driving engagement and converting viewers into leads. The result? A high-end brand that looks polished, feels personal, and has become a magnet for the kind of clients Steller Renovations was built to serve. Prev Next

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The Bourbon Club

Event Marketing The Bourbon Club Since March 2023 Deliverables Branding ▪ Web ▪ Collateral ▪ Event Consulting Brand Fonts Arvo abcdefghijklmnop… 0123456789 Aa Vidaloka abcdefghijklmnop… 0123456789 Aa Brand Colors #d4ae68 #0b1c3b #f8f7f4 From Pour to Presence Building a Brand That Opens Doors The Bourbon Club began as a gathering of bourbon enthusiasts. Today, it’s a recognized platform where professionals network, socialize, and elevate their business brands. We partnered with The Bourbon Club to develop a cohesive brand identity that reflects its sophisticated yet approachable nature. Crafting a user-friendly leads-generating landing page, we’ve ensured every touchpoint communicates the club’s essence. Our efforts extended to enhancing their digital footprint through strategic SEO, engaging social media content, and targeted email campaigns. This cross-channel approach has not only increased event attendance but also solidified The Bourbon Club’s reputation as a premier networking hub. Prev Next

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Highland Veterinary

Creative Launch Highland Veterinary When a second-generation owner—an Air Force veteran—stepped in to carry forward his father’s veterinary practice, he brought new energy, vision, and heart. Highland wasn’t just a hospital; it was a fixture in the local community. With the founder’s passing, the family needed more than a marketing lift—they needed a partner to help them preserve what made Highland special, while confidently moving it forward. Since Nov 2021 Deliverables Branding ▪ Web ▪ Collateral ▪ Social Media • Consulting Brand Fonts Gotham Black abcdefghijklmnop… 0123456789 Aa Gotham Book abcdefghijklmnop… 0123456789 Aa Brand Colors #ef4d82 #2f1853 Our Strategy Carrying on Family Values We shaped a brand that feels joyful, personal, and unmistakably Highland. The playful new logo—an homage to the original owner’s days in the circus—paired with a warm, approachable color palette, set the tone for their first-ever website and social media presence. Every detail was crafted to reflect compassion, connection, and community spirit. The result? A fresh, modern identity rooted in legacy—one that carries across print, digital, and local touc-hpoints. Today, Highland’s brand doesn’t just look cohesive—it honors where they’ve been while boldly embracing what’s ahead. Prev Next

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Segall Law

Integrated Marketing Segall Law The Law Office of Joel E. Segall first approached us for help crafting their brand identity—but what started as a logo redesign quickly evolved into a full-scale marketing partnership. Since February 2020 Deliverables Branding & Marketing — Social Media Brand Fonts Charoe Bold abcdefghijklmnop… 0123456789 Aa Miller Display Roman abcdefghijklmnop… 0123456789 Aa Brand Colors #F17F27 #064A70 #F5F5F5 Our Approach Building a Brand That Stands for Something Once the brand direction was clear, we developed a tagline that captured the firm’s essence and point of view: Standing with You. Standing for You. It became the foundation of their messaging—professional yet personal, bold yet grounded. From there, we expanded our engagement to include a sleek, modern website, branded social content, and a steady stream of SEO-optimized blog posts—all designed to reinforce credibility, communicate care, and keep the brand top-of-mind. The goal: elevate their presence, build lasting trust with prospective clients, and drive measurable growth through smart, consistent marketing. Prev Next

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Breza Law

01 Cross-Channel Marketing Breza Law When the managing partner set out to launch Breza Law, he came to us with a clear mission: build a bold, standalone brand that reflected the firm’s established reputation in construction, real estate, transactional law, and eminent domain. He wanted a visual identity that was modern and competitive—one that would signal professionalism, precision, and a forward-thinking approach from the very first impression. Deliverables Consulting • Branding • Digital Strategy • Content Marketing • Social Media • Web • Legal Marketing Brand Fonts Bebas Neue abcdefghijklmnop… 0123456789 Aa Montserrat abcdefghijklmnop… 0123456789 Aa Brand Colors #1A243F #144A95 #6092DE #F3F4F5 02 Our Approach A Legacy of Experience.A Brand Built for Now. We developed a cohesive brand identity that reflects Breza Law’s primary practice areas of construction, real estate, transactional law, and eminent domain. Every design decision—from the bold color palette to the clean, modern typography—was made to convey strength, clarity, and trust. The new branding became the foundation for a custom website designed specifically to be professional, easy to navigate— and make it simple for the firm to expand its practice areas while maintaining an online space for clients to learn more and reach out to the firms attorneys with ease. From there, we expanded the brand’s reach with social media posts and a blog strategy that positioned the firm as both visible and valuable. That content-driven approach helped drive significant traffic to the site. Prev Next

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Sheldon & Sons

Growth Partnership Sheldon & Sons From the very first spark of an idea, building Sheldon & Sons Painting into a standout Maryland brand meant starting truly from zero—and it all began with Angus. Here’s how we turned a friendly bulldog into the face of a thriving residential and commercial painting business. We immersed ourselves in what makes Sheldon & Sons unique—professional integrity, family roots, and a dash of good‑humored grit. Angus, the owners dog, embodied all of it. Partnering with a local photographer, we spent the afternoon capturing Angus as the future mascot of the company. The session produced a library of expressive shots—Angus at attention, mid‑lick, and ready to roll up his sleeves for your next painting project. Since 1999 Project Type Strategy • Consulting • Branding • Collateral • Social Social Media Social Media Postcard Pocket Folder Flyer Post Card Flyer Brand Fonts Poppins abcdefghijklmnop… 0123456789 Aa Nexa abcdefghijklmnop… 0123456789 Aa Brand Colors #00A461 #0067B2 #F1F1F1 Painting the Bigger Picture This Brand is Built to Be Heard. https://sileskymarketing.com/wp-content/uploads/2025/05/Sheldon-and-Sons-Social-Media-Video-1-by-Silesky-Marketing.mp4https://sileskymarketing.com/wp-content/uploads/2025/05/Sheldon-and-Sons-Social-Media-Video-3-by-Silesky-Marketing.mp4https://sileskymarketing.com/wp-content/uploads/2025/05/Sheldon-and-Sons-Social-Media-Video-2-by-Silesky-Marketing.mp4 We don’t just build brands. We build legacies—sometimes with four legs. Angus’s iconic scowl set the tone for a visual identity that’s as memorable as it is trustworthy. We took his warm browns and layered them into a refined palette of deep blues and greens, pairing his silhouette with crisp, modern typography and clean design. Angus became the face of the brand. His portrait welcomed website visitors, starred in Facebook and Instagram tips, and turned vehicle wraps and yard signs into unmistakable brand beacons across the region – every touch-point reinforced a single, cohesive brand message: “Get Ready to Be Impressed.” Today, Sheldon & Sons is not just another painting contractor in the neighborhood they are a recognized and trusted brand. Angus became more than a mascot. He became a mark of professionalism, consistency, and friendly grit. Afterall — the best brands don’t just show up. They stick around—long after the paint dries. Prev Next

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Kiki DeVane

Marketing Operations Manager

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Kiki started her career wanting to change the world through policy, then discovered that a well-built website could be just as powerful. That pivot led her through event marketing, federal communications, and sponsored content for some of the world’s most recognizable brands. She came out the other side a marketing utility player, skilled across strategy, design, development, and copywriting, allowing her to support client campaigns from the front and behind the scenes.

At Silesky, she’s the connective tissue, keeping projects moving, clients informed, and the team empowered to focus on what they do best. What sets Kiki apart is her ability to move fluidly between the operational and the creative without losing momentum in either direction. Whether she’s architecting a workflow, shaping a campaign, or jumping in on a deliverable, she brings the kind of range that elevates every project and strengthens the team around her.

A systems thinker with a creative soul, Kiki brings order to complexity and a genuine investment in seeing the work land the way it should.

Aizaz UI Hassan

Web Developer & Graphic Designer

Aizaz has been the driving force behind Silesky’s web development for over five years. As both a graphic designer and UI/UX developer, he brings a rare mix of technical precision and creative clarity to every project.

What sets Aizaz apart is his ability to understand and interpret the assignment—no extra hand-holding, just sharp instincts and calm professionalism. When timelines are tight and expectations are high, Aizaz is the teammate you want in your corner.

Creative and detail-oriented, Aizaz builds clean, modern websites that marry style with substance. From intuitive flows to scalable layouts, his work consistently delivers digital experiences that perform as well as they look.

With every project, Aizaz ensures the design feels effortless for users and does the heavy lifting for the brand.

Sue Hilger, MBA

Chief Growth Strategist

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As Chief Growth Strategist at Silesky Marketing, Sue plays a key role in expanding the agency’s client base while cultivating long-term partnerships grounded in trust, collaboration, and measurable success. She works closely with organizations to help them meet their business goals—and then go beyond them—through smart, scalable marketing strategies.

With an MBA and deep expertise in both B2B and B2C environments, Sue bridges the gap between strategic planning and hands-on execution. She guides clients through Silesky’s end-to-end process, beginning with in-depth discovery and needs assessments and continuing through branding, messaging, digital advertising, and campaign rollout.

Sue is focused on long-term impact. Many of Silesky’s client relationships span decades, which speaks to her ability to integrate seamlessly, think strategically, and consistently deliver results. For Sue, every engagement is more than a project—it’s a partnership.

Mya Stengel

Content Developer & Video Editor

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Mya brings the heart of a storyteller and the precision of a screenwriter to every project. With a background in Hollywood scriptwriting—particularly in the horror genre—she understands how to build intrigue, capture attention, and deliver a message that lands with impact.

A lifelong book lover turned brand storyteller, Mya has a gift for finding each client’s voice and shaping it into something authentic and memorable. Whether she’s writing SEO-driven blog content, editing silent video loops, or cutting together a punchy hero reel, she focuses on what makes a brand distinct and brings it to life with clarity and emotion.

From blog posts to behind-the-scenes edits, plot twists to punchlines, Mya’s work helps brands connect more deeply and tell stories that resonate.

Ashelin Walker

Digital Marketing Strategist

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Ashelin is a digital marketing strategist who blends technical know-how with creative insight. At Silesky Marketing, she turns strategy into results—helping clients attract the right leads, connect with their audience, and strengthen their online presence.

She designs high-converting landing pages, launches targeted email campaigns, manages CRM platforms, and creates on-brand video content that performs. From big-picture planning to the freckles of a campaign, Ashelin brings cohesion to the chaos and keeps every piece pulling in the right direction.

What sets Ashelin apart is how seamlessly she connects the tactical to the strategic. She doesn’t just check boxes—she makes sure every effort ladders up to a larger goal. Her work helps clients show up in the right places, with the right message, at the right time.

Susi Silesky

Founder & Brand Architect

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As the founder of Silesky Marketing, Susi brings more than 30 years of brand strategy and marketing expertise to the table. Her experience spans ambitious startups, global enterprises, nonprofits, and household-name retailers.

Susi is most energized when she’s helping business owners find their voice, shape their story, and build a brand that reflects their vision and gets the results they deserve.

What sets her apart is her deep understanding of entrepreneurs. She’s built a career not just on strong campaigns, but on building genuine relationships. That blend of empathy and expertise is what makes her work both effective and meaningful.

Susi has led successful marketing initiatives across industries—from healthcare and legal to real estate, B2B tech, and pharma. She’s fluent in French, conversational in Spanish, and skilled at translating complex ideas into clear, compelling brand stories.