How to Make Your Website Stand Out and Convert More Visitors

If you are a business wanting to grow, the best place to start is your website. When people visit a website, they want to navigate quickly and know exactly where to go for what they are looking for. However, clients have a hard time deciphering your website. In that case, they will most likely click away and buy a product or service from competitors. We’ve compiled helpful information on how to make your website stand out against competitors so you don’t have to. Update Often Keeping a website relevant and updated is very important for business. You may decide to update and refresh your business’s branding after a few years. With updates, announce any changes and show your clients what updates are available such as new posts, news, or refreshed brand logo and colors. Clients will want to go and check out the new website and spend some time navigating through it. Create a Blog Blogs bring more traffic to your site and help share information about relevant topics and your business. People will want to learn more about specific topics and return to your site each time. Therefore, post blogs consistently, such as once a week. This will keep things fresh, and clients will know something new each week. Keep It Mobile Friendly Most internet scrolling happens on our phones. There’s nothing more frustrating than trying to navigate through a website that isn’t mobile-friendly. It is best to make sure your website will switch to mobile mode, and everything on it is easy to see and navigate. The goal is for the website to be easily visited on all devices so that it can be accessed at any time. If only a desktop version exists, traffic will differ from what you want. Use Video Current research shows that if a website page has a video, people will stay on the page much longer. Video captures attention and is useful for quickly showing what the website is all about. Video is preferred for delivering a product or service and reaching new and existing customers successfully. Knowing how to make a website stand out against competitors is important. Businesses do much better when they update their websites often and keep things consistent and relevant. If you want to refresh your website or branding, give Silesky Marketing a call.

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Marketing Strategies for Business Growth

If you have your own business, you know that marketing is a key component for success. After all, businesses that employ marketing see greater sales and growth. In fact, it is harder for a business to have success without implementing a strong and effective marketing strategy. In this blog, we’re sharing a few of our favorite marketing strategies for business growth. Customer Mastery Skills One essential marketing skill is to understand and shape customer purchase behavior. By knowing what it is that you can provide for them; what service do you offer that they need? Once you figure this out, you are more likely to have a successful marketing campaign and increase your annual sales. We recommend that after you determine what it is that your customers need and want from you, do it more! Easy to say, we know. Yet, when you shape emerging habits with new offerings, or sustain habits using existing sales efforts, you’ve mastered the customer process. Remember, when consumers are delighted by new experiences, even long-held beliefs can change, making them more willing to repeat the behavior. Content Marketing You’ve heard it before, “content is king.” This statement couldn’t be more true. Being able to create high-quality, relevant, and SEO-friendly content is a skill that will benefit your business greatly. We recommend aligning your brand message with your consumer mindset. Making sure your content is consistent with relevant keywords will also benefit your search engine performance. Remember, your customers want to learn information about your products but they also want it in the fastest way possible. If consumers are researching a product, they are looking for reasons to buy based on what it does and how it could be useful to them. If you are trying to grab their attention, you want to be sure you have succinctly described the product so you grab their attention and close the sales cycle. Social Media Management If there ever was a more essential marketing skill to learn it would be social media management. Social Media allows for easy and effective brand building. According to Sprout Social, 97% of Fortune 500 companies have a social media presence. From instagram to Facebook, TikTok and YouTube to LinkedIn and Pinterest, brands are looking for better ways to connect with their customers. But, what about you? Is your using social media to your advantage? The truth is, with new features and tools added nearly every day, it is essential to embrace the marketing skills needed to effectively use social media for your business. Furthermore, over 70% of businesses surveyed in 2021 said they rely on social media for customer engagement and brand awareness. This is 9% higher than email marketing and 45% higher than TV/radio advertising. After all, social media puts your brand in front of people much more quickly and easily than other forms of marketing. Social media is a lot like a website because it’s also a great place to tell your company story, to promote your products and services, introduce new team members, and host online sales events. In addition, social media is a great place to build relationships with your current customers and target customers. If you are posting regularly, remember to interact on the posts, share to other pages, or send in a FB message to your prospects. Learning the ins and outs of effective social media marketing will benefit your business in the long run and will help increase your brand awareness. Video Marketing Content may be king, but video is definitely queen. Video marketing is taking the marketing world by storm and if your business is not embracing video, just step aside because you will be irrelevant before you can spell “viscountess.” Leveraging video to improve your overall marketing strategy will benefit your business significantly. For example, instead of creating a post on social media, try creating a REEL. These short 30-second videos grab the attention of a wider audience much faster than anything else you can post these days. in 2022, streaming online videos and downloads accounted for 82% of total internet traffic! Marketing is something that takes patience, hard work and consistency. As a full-service marketing agency that knows the ins and outs of business. Silesky Marketing can help, learn more on our website sileskymarketing.com.

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Why SEO Is Essential for Business Growth and How to Build It

SEO or search engine optimization, gives your website better visibility in organic searches. If you happen to own a website, you have probably heard this term on more than one occasion. People search various things on the internet everyday. Using SEO helps your business become more visible to those using organic searches on Google or another major search engine. Why is SEO Important? You may be wondering what the importance of SEO for business is and the easy answer is that SEO generates more traffic to your website. It is essential because organic traffic makes up most search engines. When running a business, it is a good idea to utilize organic searches because otherwise, you’d need to spend money to get people to come to your site. With SEO being organic searches, this is the best way to increase traffic for your business site. Blogging and SEO Blogging is the perfect way to add content to your business website. When blogging, it is a good idea to write about topics that are relevant to your business. If you have a good amount of content on a particular topic, Google will label you an expert on this topic which helps tremendously with SEO. People want to read content that helps them solve a problem or answers a question. They use Google and other search engines to look for sites that can help them with their problem. If you are writing on a specific topic, your SEO efforts will be recognized, and you will be more visible in the organic searches. This will help your business increase in traffic. Therefore, SEO is important for business. SEO is important because it helps your business grow and increase traffic in high numbers. If used correctly, you are sure to see an improvement in numbers when it comes to your website. If you own a business and are looking for ways to grow, do not push SEO to the side.

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Valentine’s Day Marketing Strategies for Businesses

Valentine’s Day presents an abundance of opportunities for business marketing. Many people celebrate Valentine’s Day and tend to spend a lot of money on their loved ones. This is the perfect time to leverage the holiday of love for your business. Here are some marketing strategies that are useful for eCommerce businesses. Have a Valentine’s Day Sale During Valentine’s Day, millions of consumers shop online and in stores for their significant others and family members. This is the best time for your business to send out promotional emails or come up with discounts on selected items specifically for Valentine’s Day. Customers love sales and involving holidays and offering coupons and deals is a sure way to bring traffic to your business. Offer Benefits Many stores offer Valentine’s Day discounts and deals; however, you can make your business stand out by offering incentives as well. These benefits could include free shipping on orders of a certain price, free shipping on all items until Valentine’s Day, or even gift wrapping for the holiday. You can also offer a gift with a purchase of a certain amount such as a tote bag or a festive T-shirt. These deals are the perfect Valentine’s Day marketing strategy for your business. Promote Relevant Products for Valentine’s Day Make sure that your website and business social media channels are flashing Valentine’s Day hearts and love. You want your products to stand out as Valentine’s gifts over birthday gifts or everyday items. If you focus on the theme of red, pink, and glitter, you can’t go wrong! Design special Valentine’s Day limited edition items that can’t be bought any other time of year. This will make your business stand out and can increase your sales. With Valentine’s Day just around the corner, it is best to start promoting Valentine’s items quickly! This is the time of year when sales spike for businesses who have products relevant to the theme of love and hearts. Follow these marketing strategies for Valentine’s Day for your business and you won’t be sorry you did.

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Blogging Affects Your Marketing Strategy

Blogging is a very important part of any marketing strategy. Blogging ensures that new information is consistently delivered to your readers to keep them engaged. This is the area of your site that is likely to build your brand’s audience and increase traffic. Blogging affects your marketing strategy is a positive way by letting your readers know up-to-date information about your business. The Benefits of Blogging Creating and maintaining a blog increases your SEO and helps to improve your search results. Blogging also drives website traffic and promotes your products and services. It is important to stay consistent with blogging so that new information is always available, and SEO is always updated. The more readers follow your blog, the more likely it is that new customers will follow you. Good blogging content for business could be anything from informing readers about the work you do, or interesting informative blogs about various topics related to your business. Blogging Affects Your Marketing Strategy in Key Areas Blogging is essential for business because you can advertise your company while sharing content that is meaningful and interesting to your readers. Statistically, 80% of businesses prefer to use blogging in their marketing strategy because it is more personal and a good way for readers to follow your business. This helps build trust and loyalty for the company’s readers as well. When it comes to your marketing strategy, blogging should not be overlooked. It is an excellent way to increase traffic to your website, grow your audience, and gain new prospects for your business. Staying consistent with blogging content improves SEO and increases visibility in searches. Businesses that blog often, have higher traffic than blogs that do not. Blogging affects your marketing strategy in many ways, all of which are positive. It is beneficial to any business to create and maintain a blog. Bottom line is, to attract new traffic or readers to your site you need to invest the time and energy in blogging and optimizing your site for search engines.

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Trending Hashtags & Social Media Growth

Trending hashtags and social media growth are something you have probably seen on every post across social media platforms. Formerly known as the ‘pound sign’ to millennials, the hashtag is utilized so that social media users can see content that is relevant to their own niche. Hashtags ensure that you will see posts that are related to the content you are looking for. Therefore, hashtags are the number one way to grow on social media. The Importance of Hashtags Trending hashtags have a lot to do with social media growth. In fact, they are important because they are a way to help brands reach a broader audience. When brands use hashtags, they can widen their reach. Posts that use hashtags typically get more engagement than posts that do not use hashtags. Statistics show that the use of hashtags increased engagement by 21% for most brands. They are a good way to keep content organized and help consumer find exactly what they are looking for. How to Use Hashtags When using hashtags, it is good to make sure the word you are using is relevant to the post and even better to make sure the hashtag being used is trending. If you post about the amazing vacation, you just took, relevant hashtags could be words that pertain to your vacation. Trending hashtags will ensure social media growth and increase the visibility of your post so it’s seen by a wider audience. Remember, hashtags should be one word and contain no spaces. They can be added to your bio on your account, under posts, and even in comments you make on yours or another account. Understanding hashtags and utilizing them into posts is extremely important when building your brand. You want to make sure that you are using trending and relevant hashtags so that you can reach a wider audience and increase engagement on all posts. Trending hashtags lead to social media growth when used correctly and can be very beneficial to reaching your brand goals.

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Why Content Marketing Is Essential to Every Business Growth Strategy

Content is a necessary evil for business in any industry and the benefits are vast. Internally and externally, content can provide value for your business. The definition of content marketing is clear: “…a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly–defined audience — and, ultimately, to drive profitable customer action.” Five reasons content is a necessary evil: It helps to improve SEO (search engine optimization). Establishes your brand. Can increase market share. Drives web views. Helps build brand authority. Content is important not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal and your customers expect you to deliver original and engaging content. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in it.

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Five Ways to Grow Your Email List and Keep Subscribers Engaged

Despite the popularity of social media, HubSpot research tells us that email marketing is a significant source of online leads. In fact, a strong email list is essential to expanding your business and meeting your goals. With 4 billion daily email users and statistics showing that smartphone users prefer receiving information on their phones, it’s important to be in the email-marketing game. Before we get into tips for growing your email list, let’s review what exactly an email list is. An email list is comprised of a group of people who have opted in to receiving your company announcements, information, promotions, staff changes, etc., via their email inbox. There are several benefits of having a robust email list. Research has proven that you are actually forty times more likely to acquire new customers through email than through Facebook or Twitter. Moreover, you don’t have to compete with tricky algorithms to decide how much you want to communicate with your target audience or grapple with whether or not they will see it. Similarly, communication via email feels more private, thus cultivating trust and encouraging recipients to engage with you. Targeted Lists Refer back to the target audience you mapped out in your marketing plan. Once you review this information, begin segmenting the audience into different subsections. This ensures that your recipients will only receive the messaging most relevant to them, thus saving your efforts and increasing your chances of conversion. Gated Content Rather than offering your best content for free, restrict it so that it cannot be accessed unless a user enters their name and email address. Offering users exclusive content that is valuable, well-written, and informative in exchange for adding them to your email list can significantly help grow your email list and encourage engagement. Content Everybody likes to feel special. In fact, personalized emails have 6% higher transaction rate than non-personalized emails. If you can go farther than simply adding the recipient’s name in the subject line, you should. Easy Opt-In Opt-In forms are crucial for boosting conversion rates via email. Visitors will only spend a few seconds viewing your email. Therefore, the opt-in prompt or pop-up should be extremely prominent, and stand out from the rest of the email. Incentives It’s always best to offer something to trade. Why should this recipient want to hear from you? Common incentives include limited-time offers, access to exclusive content, and discounts. Lastly, regularly analyzing your contact list and refining your efforts based on your findings is key to staying on top of your game. Let’s schedule a time to discuss your marketing plans for 2023.

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Why your Business Needs Social Media

Social media is no longer a novel concept. This blog will explain why you why your business needs a robust social media campaign. Afterall, social media it is the norm and an inextricable part of our daily lives. From the moment we wake up until the moment we close our eyes, we are surrounded by it. Can you imagine the time before social media? How Social Media Influences Social media dramatically influences our actions, goals, and virtually everything we do on a daily basis. In fact, social media is crucial to driving sales and crucial to maintaining a coherent brand across all marketing channels. It can make or break your sales targets, and determine your ability to achieve results based on customer engagement and product adaptation; it is not a tool that should be taken for granted. Don’t believe us? These five statistics demonstrate why your business should be on social media. 45% Global Penetration Rate 88% of businesses use social media 67% of Americans get their news on social media 81% of the US population has at least one social media profile The average person will spend 5+ days of their lifetime on social media (proplogix.com) Effectively using social media can have a massive impact on your brand. In addition to boosting traffic, you can supercharge sales by enhancing customer knowledge and engagement of your brand and its product/service. As customers are aware of the product’s existence and its benefits to their lives, adaptation follows soon after that. According to a study by Forbes, consistent branding across all channels increases revenue by 23%! Some social media statistics and tips: COLOR is vital for brand recognition. A signature color can increase your brand recognition by 80% (Reboot, 2018)! There will be 5-7 brand interactions before a consumer remembers a brand, so keep at it ( Venngage )! 74% of online marketers said they used VISUALS in their content more than 70% of the time (Venngage). Include a CALL TO ACTION in your post, such as “call us”, “visit our website,” “click the link,” etc. New social media pages may take a while to build traction, so give it time before seeing tremendous results. Create a social media calendar to maintain an effective frequency to ensure that you stay active without spamming your followers.

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How to Make Your Website Stand Out and Convert More Visitors

Marketing Strategies for Business Growth

Why SEO Is Essential for Business Growth and How to Build It

Valentine’s Day Marketing Strategies for Businesses

Blogging Affects Your Marketing Strategy

Why Content Marketing Is Essential to Every Business Growth Strategy

Five Ways to Grow Your Email List and Keep Subscribers Engaged

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Kiki DeVane

Marketing Operations Manager

Aizaz UI Hassan

Web Developer & Graphic Designer

Sue Hilger, MBA

Chief Growth Strategist

Mya Stengel

Content Developer & Video Editor

Ashelin Walker

Digital Marketing Strategist

Susi Silesky

Founder & Brand Architect